It’s urban, totally grunge-infused and ready to celebrate simplicity. The newest Pull & Bear spring 2016 campaign wants (or should we rather say ‘urges’?) us to go downtown to explore the city. Lensed by Fanny Latour-Lambert, a young Parisian photographer who’s so talented (she got published on Vogue Italia by the time she was only nineteen), the Spanish retailer’s campaign features the artist’s signature style, which is that of focusing more on the models, as well as on their attitudes, rather than on the clothes, accessories and makeup looks.
The Pull & Bear spring 2016 campaign is, in fact, a perfectly balanced mixture of pictures that any group of (well-dressed) friends would make while wandering through the city, with a special focus on heavy-traffic streets and suburban cafés. The campaign’s setting is of course that of the streets of Los Angeles, as the Californian city has always attracted both talented photographers and free-spirited young dreamers, not to mention the fashion revival the city is currently experiencing.
As for the models, their fresh and natural beauty got enhanced thanks to makeup artist Carolina Guzmàn, while their outfits were styled by both Pull & Bear’s styling team and Italian fashion stylist Alberto Murtra. The models’ squad, which includes dancer Nathan Mitchel for the campaign’s video, is composed of Anastasia Ivanova, Florence Kosky, Staz Lindes, Arthur Goose and Nicola Wincac, and just by looking at the final results, it will be basically impossible not to wish for them to be reunited for another campaign pretty soon. They all look like any group of old friends, and their different personalities, as well as artistic connection will make anyone wish to just go and chill in Los Angeles with them.
To further emphasize the suburban concept, Pull & Bear opted for showcasing the collection’s most boho-chic and grunge proposals, often mixing them to create a sort of Seventies meet the Nineties effect that is just so irresistible. Alternating exquisitely beaded bustiers with denim skirts, ethereal frilled blouses and green bomber jackets, the Spanish brand perfectly embodied spring’s major trends, which could be easily described as the perfect attire alternatives for any free-spirited fashioniser.
A sense of wanderlust permeates the campaign, making it impossible to resist going and looking for the closest Pull & Bear store. Like many other brands, Pull & Bear also chose to tell a story rather than merely sell its pieces, leaving it up to us to either look at it as a marketing product or an artistic photoshoot. To accentuate this concept the brand also added poetical and inspirational quotes here and there, which make us indeed wonder why we are not in L.A. yet. “What’s any given day like? Packed with small adventures, awesome encounters and real good fun!”
Photos courtesy of Pull & Bear