Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign

Raf Simons definitely has a special vision for Calvin Klein. He debuted his first men’s and women’s collection in February, and now he has released his first campaign for the American brand. The ad campaign is in the same style that the collection carries.

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

The Fall 2017 campaign was shot by Willy Vanderperre. Unlike many brands that choose famous models for their ads, this time Raf decided to skip them. The American Brand also had a tendency to tap popular models, singers, and actresses for their previous ads. But now Simons is here to change that. For this photo shoot, he employed very diverse models that he feels represent the future. With all of the buzz going around to promote diversity, Raf is one of the designers that firmly stands behind that. Most of the models in the ad campaign are actually making their debut in a campaign so large. Raf’s new muses are accompanied by the very popular Julia Nobis. You will also notice the Texan model Sara Grace Wallerstedt, who is known for her cute freckles; Dylan Christensen, who was a cashier until recently; Leila Goldkuhl; the Angolan beauty Blesnya Minher; Kiki Willems; and Ernesto Cervantes. The amazing cast of 22 models is definitely going places.

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

The pictures were taken at the Mojave Desert. In all of the shots, the models are located on a highway of the Canadian Desert, standing in front of huge billboards that feature the work of Andy Warhol, Dan Flavin, and Sterling Ruby. The designs carry a very American vibe, just like the name of the collection- American Classics. The collection also includes pieces from the new denim line, the Calvin Klein Jeans Established 1978. Among the most noticeable designs, you will see a wide dress with the print of the American flag

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017
”The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the every day.”- says Calvin Klein’s press release.

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

The most interesting thing about this ad campaign is its name. Raf decided to rename the runway line of the American brand to Calvin Klein 205W39NYC. This way he is honoring the headquarters of CK located in New York. Raf’s plan is to take the company’s marketing to a whole new level. The ad campaign will be featured beginning in September and it will be placed in strategic locations in the biggest fashion places in the world such as New York, Hong Kong, South Korea, and more.

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign fall 2017

Photo Courtesy: Calvin Klein

Recent Posts

Standout A-Lister Looks From LFW

Another London Fashion Week is coming to an end. After seven successful days of high-end shows, and many Spring 2018 collections, London is ready to wrap it up. High-end fashion houses such as Burberry, Erdem,...

New York Fashion Week Had the Most Plus-Size Models Ever

It’s official: The New York Fashion Week has finally opened up more about beauty at all sizes. The issue of diversity in the fashion industry has been very discussed lately. As a result to that,...

Erdem RTW Spring 2018 Collection at LFW

Erdem’s Spring 2018 Collection is a real work of art. For the following season, Moralioglu took his luxury craftsmanship to a whole new level. The ultra-talented designer merged two completely different worlds and cultures, creating...

Versus Versace RTW Spring 2018 Collection At LFW

Donatella Versace’s line Versus Versace that is dedicated to the young crowd presented its RTW Spring 2018 Collection during LFW. This time Donatella decided to celebrate the brand’s history. Versus Versace may look like a...

Street Style Highlights From SS 2018 LFW

The London Fashion Week visitors dressed quite differently than the street style icons at NYFW. First of all, in New York, a lot of the visitors wore outfits from their spring wardrobe. On the other...