This Old Thing, a new fall 2016 vintage collection by Reformation is the answer to prayers of those who shop vintage, whether occasionally or nearly obsessively. Vintage clothes have a lot of appeal currently, but the issue of value is complex. Gorgeous vintage pieces are hard to find, making the search akin to treasure hunting. What originally started out as a way for people to pull pieces from the past and stylishly wear them is now an entirely different culture full of amazing finds and original looks.
Reformation is a godsend with the This Old Thing idea, where the basis of a design is a vintage piece, but the engineer it to make it available – new – to you! Many vintage pieces have that one detail that is still outdated, even the finds that are a gem, and that one outdated detail can either give it a bit of quirk or make it more difficult to make an outfit work. Reformation solves that problem, as the vintage inspired pieces are easy to consider current as well.
What was once a small shop that reconstructed vintage pieces that were one of a kind, is now a brilliant seller of ‘reformed’ vintage pieces. The inspiration pieces are the impossible finds that cause deep rivers of jealousy to run through passersby who want to know where you got such a piece. When Reformation designs clothes off those impossible find pieces, you as the consumer end up with jaw-dropping vintage style pieces that are not mass produced and thus still have that appeal while also being aesthetically stunning.
The biggest benefit to using Reformation and shopping This Old Thing is the single biggest complaint about buying vintage once a find is found and that is sizing. With vintage shopping a beautiful piece will haunt a consumer’s dreams for weeks because it was too large or too small and perhaps resizing is not an option. The pieces are beautiful, completely stunning and come in multiple sizes and thus can be ordered in your size, perfect for you and your wardrobe.
There are coats, dresses, jackets, pants and tops and if you are looking for another reason to shop Reformation here is a great one: as a company, Reformation and This Old Thing are environmentally conscious and care about their consumers. For example, Reformation tracks the impact each of their garments has on the environment.
A lot of the items are dry clean only, but most people are unaware of the use of Perc and its link to birth defects and respiratory issues. Reformation makes a note to educate their customers and even recommends the use of green dry cleaners to extend the lifetimes and maintain the health not only of the garments, but the wearer. This Old Thing is the answer for a lot of vintage shopping woes and the brilliance of Reformation is clear for creating it.
Photos courtesy of Reformation