With a hashtag stating #LIKETHEJAGGERS, the Polish fast fashion retail company that offers the latest in clothing trends inspired by the high-fashion industry has released the latest RESERVED spring/summer 2015 collection. It is currently the most successful Polish brand to hit the market, with products available in 14 different countries. The first RESERVED locations were opened up in the mid-1990s, before it grew and launched new branches in the Czech Republic, Slovakia, Estonia, Lithuania, Russia, Romania, and many others. Today, there are over 120 stores located outside the borders of Poland. Over the past few years its advertising campaigns have grown as well and the brand’s strategic use of models who have formerly walked for the biggest names in the industry was a practical and profitable choice. Today, they have released their 2015 campaign and we are positively excited to see the outcome of months of work.
In general it appears that we see a whole lot of white appear in the RESERVED spring/summer 2015 collection. Of course, that only brightens our days because the heat is reflected off the white and allows for a cooler fashion statement overall. There is a feeling of complete sophistication as we sift through the outfits that have been added to this collection. From blazers and pencil skirts to brimmed hats and sailor stripes, we see a whole lot of chic and beautiful from the brand’s latest fashions, inspiring our minds and tantalizing our senses.
When it comes to the casual looks, RESERVED has pulled together a gorgeous jeans and blouse combo. The denim is a light blue wash, perfectly classic, with some wear and tear around the knees, while the shirt itself has a lacy shoulder region and continues with this pattern down the center of the pure white half sleeve piece that screams comfort in style.
The seductress in us wants the shorts and the shirt combination that appears within the campaign lookbook, fanning the flames the burn bright in our souls. Think short shorts, a long sleeve cotton button down shirt in khaki, and platform heels below to finish off the awesome safari meets sexy look. Undo the buttons to the center of the chest, just under the bust, for the trendiest of looks, while a delicate chain hangs around your neck to draw the attention to the décolletage.
Somehow we do seem to love long sleeves with shorts, a combination that might not always work well with the weather. However, sailor stripes are a classic and make for an awesome print on the spring long sleeved shirts, while high waist shorts in looser tailoring around the legs are perfect for accentuating the indents at the waist.
For a more chic and sophisticated look that might work well for an office party where the boss is around, the wide leg flared trousers with the high waist can be used to add height to your frame, while the long sleeved generously printed shirt makes for a proper combination of just casual enough without losing professional stature. It is the look of a CEO, a woman of power who knows how to take charge.
As for the flirty girl in you, you can indulge her with a pretty white on white outfit that includes a simple half sleeve top with a rounded neck, pulled over a gorgeous knee length lacy skirt that goes very well with ankle bound D’Orsay shoes.
Photos courtesy of RESERVED