Celebrity collaborations mean some sexy new products and combining Rihanna with Dior can yield nothing short of perfection itself. The olden fashion house has really been flexing its muscles of late, bringing in the big guns and really taking the fashion industry to a new level. It has been fighting hard to stay on top, along with some of the other well-known houses, competing against the newer, more promising up and coming fashion labels that have some fresh new ideas and the millennial population flocking towards them. As with all brands that hope to keep afloat, the celebrity collaborations and high profile brand ambassadors hired onto the team are great attempts at winning over the masses once again, giving them something a bit more star-studded than they are used to.
Rihanna is the latest in powerful beauties from the music industry to grace the covers of campaigns, this time showing off the Dior “Secret Garden IV” collection with the photoshoot and short film bringing the campaign some much needed jazzing up. Gorgeous red-lipped Rihanna thus officially makes history as the first dark skinned spokesmodel for Dior. The Bajan beauty did a whole lot of posing, the shots by Steven Klein, at the Palace of Versailles. There is something so very sexy about the fourth episode of the campaign. The pieces shown off here will be available from May 18, while Rihanna thus joins the ranks of Charlize Theron, Natalie Portman, Marion Cotillard, and Jennifer Lawrence in representing the image of Dior, by Christian Dior.
According to Dior chief executive officer Sidney Tolefano, Rihanna’s role for Dior was an edgy one, solidified because of the way she carried herself. “In this short movie, [Rihanna] knew how to work with Versailles. She has this kind of elegance — we saw it from the very first moment — and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”
The Dior “Secret Garden” campaign was officially launched in 2012 and this is the fourth instalment we see already. We are not yet sure about Rihanna’s role in the future, but at the moment, we love seeing her appear as one of the faces for the Dior campaign, the night time shoot following her through the Salons of the Gods and has her dancing in the Hall of Mirrors, her latest track playing in the background. Rihanna has incredible appeal with the youth, and in Toledano’s words, she is a goddess while still being accessible for the different arts industries. That in itself makes her an invaluable resource that must be respected, particularly because of the sway she has among the more youthful populations around the world. The video shows gorgeous heels, a pretty two piece dress set, a mysterious manner about herself, and a plan she seems to be hatching by keeping her hand and purse firmly behind her back. We are beyond excited to see just what will become of this video, of this collection and of Rihanna now officially the first dark skinned spokesmodel for the world-renowned incredible Dior fashion house!
Photos courtesy of Dior