Captured by leading fashion photographers Inez van Lamsweerde and Vinoodh Matadin, the Roberto Cavalli spring 2016 campaign is all about contrasting motifs and a standout girl power attitude. Officially marking Norwegian fashion designer Peter Dundas’ first campaign with the Italian label, The Strength of Femininity: The New Cavalli shoot features androgynous super model Edie Campbell, whose iconic rock-inspired hairdo and free-spirited soul are perfectly commingled with Dundas’ dark-rock vibes.
Parsons graduate Dundas is, in fact, well known for injecting darker and sophisticated accents into his collections, which previously gave Pucci a clear glam rock attitude. Dundas was appointed as Roberto Cavalli’s creative director back in March 2015, and is now about to release his AW 2016 Cavalli lineup. Some of you may point out that it is actually a highly welcomed homecoming for Mr. Dundas, who already worked with the fashion house from 2002 to 2005. He has been based in Italy since then, although frequently moving from Florence to Paris while Pucci’s creative director (although Italian at heart, Pucci is now owned by the French LVMH group).
As for this newly unveiled Roberto Cavalli spring 2016 campaign, we can definitely spot Dundas’ contribution. Although often mixing some of the lineup’s most colorful pieces, the campaign clearly focuses on the dark side of fashion, making Campbell wear some of the collection’s gothic-inspired items. To enhance the ‘Strength of Femininity’ concept, Dundas made sure animal-inspired staples had their time to shine too, which above all could be regarded as Cavalli’s ultimate signature and can’t really go missing. Tradition meets modernity with the many boyfriend jackets, shirts and pants too, which make us wonder whether Dundas had a sort of Ziggy Stardust tribute in mind while conceptualizing the entire campaign or not.
Edie Campbell’s cool rocker girl attitude is what the campaign needed for showcasing the collection’s high-waist skinnies, off-shoulder blouses and deconstructed evening dresses with load of pleats and frills galore inevitably grabbing the spotlight. To serve us even more girl power vibes, the campaign’s background pictures an urban city, which also reminds us that the main aim of the Roberto Cavalli spring 2016 collection was to empower girls to see and dream of strong, independent and cosmopolitan female characters down the streets rather than just follow the conventional norms (both regarding fashion and society in general).
The Strength of Femininity: The New Cavalli campaign wants us to set our own rules on fashion, regardless of what other people may think or say. And British model Edie Campbell appears to be just the perfect choice for such a purpose, as her androgynous features and natural beauty (she sports minimal makeup both in the campaign and in daily life), is basically all we need to majestically blow this 2016 away.
Photos courtesy of Roberto Cavalli