Saint Laurent Campaign Featuring Underweight Model Banned In The UK

Hedi Slimane always manages to attract loads of attention with his unique dark fashion campaigns with a rock ‘n’ roll attitude that totally capture the essence of the Saint Laurent chic. This time, however, he causes controversy, as the latest Saint Laurent campaign starring 18-year-old model Kiki Willems gets banned by the UK’s Advertising Standards Authority, fighting with wrong advertising and unhealthy standards. The reason is that Kiki looks “unhealthily thin” in the photos with her thighs and knees being almost the same width and the thin legs creating especially a big contrast with the big platform sandals that emphasize her thin silhouette even more. Moreover, according to a statement Kiki’s “rib cage was visible and appeared prominent” in the photos and overall she appears “unhealthily underweight” in the campaign, making it irresponsible.

Saint Laurent Campaign Featuring Underweight Model Banned In The UK

While the brand still doesn’t consider Kiki to be “underweight”, it has refused to provide any details or comments on the matter so far. ASA has prohibited the ad from appearing in the current form, stating: “We told the advertisers to ensure that the images in their ads were prepared responsibly.”

“While eating disorders are most often caused by underlying emotional issues or events, the impact of the media on vulnerable young people can act as a dangerous catalyst – triggering disordered thinking and behaviour. Adverts using underweight models are promoting a distorted image of beauty and yet this has become the norm in the UK,” they have added.

It was just back in April when France rolled out a new law banning too thin models and thus promoting a healthier image. This means that both brands and agents are responsible for their model choices, as breaking the law they are subject to big fines or even jail time. Magazines also can be penalized by the law with a fine of €37,500 in case of using major retouching techniques to make the models in the photos appear artificially thin. Moreover, in America the Health Initiative of the CFDA aims at providing top models with useful information on proper nutrition to help them fight any eating disorders, while still looking good and healthy. It’s not obligatory to be almost transparently thin to be considered slender, as this can lead to major health problems, besides let’s agree that little curves make a women look more feminine and sexy. Instead going on a strict diet and subjecting yourself to starving, it’s important to educate yourself on healthy eating and dedicate time to fitness, which will put both your body and mind at healthy standards!

Saint Laurent Campaign Featuring Underweight Model Banned In The UK

Photos courtesy of Saint Laurent

Recent Posts

Eva Longoria To Show Her First Collection At NYFW

The New York Fashion Week is just weeks away. Starting from September 7 we’ll have one week to enjoy the shows of some of the greatest designers in the world. Although New York fashion week...

Double Up on Denim This Fall Like a Celebrity

Denim is a timeless fabric, that never goes out of style. Pieces made of denim such as jeans, skirts, and jackets will always be our go-to items for many different occasions. So many everyday essentials...

15 Color-Changing Lip Products That Are Cool AF!

While some cosmetic companies are still trying to perfect the ultimate highlight palette, other brands have channeled their energy and creativity into something surprisingly youthful: color-changing makeup! Does it sound scary? Well don't fret, the formulas...

Taraji P. Henson is a Golden Diva in Her New MAC Viva Glam Campaign

The amazing Taraji P. Henson and MAC teamed up on a second makeup collection, as a part of their Viva Glam line. In the official pictures Taraji channels a 70’s look inspired by Diana Ross. The...

Princess Diana and Kate Middleton’s Style Similarities

The Duchess of Cambridge Kate Middleton has a seamless style. Often times she takes style inspiration from one of the greatest royal icons of all times, the never forgotten Princess Diana. We can’t blame Kate...