Take two big names and find the connection: Sass & Bide and Coco Rocha. Yes, that’s a super-exciting collaboration between the famous Aussie brand and the beautiful Canadian model. This spring, Coco Rocha takes over in the newest Sass & Bide spring/summer 2013 campaign, titled ‘The Take Over’. She looks fun, lively and stylish in all those digital photos, wearing cool outfits from the brand’s new season collection.
Photographed by Angelo Pennetta and styled by Victoria Young, Coco Rocha not only makes the digital Sass & Bide The Take Over spring/summer 2013 campaign fabulous with her face, but also with her voice. Starting from Monday, she has been taking over the brand’s online presence across the five channels of Sass & Bide (Facebook, Twitter, Instagram, Pinterest and Tumblr) and this is until Friday, five days in total. She has been taking pics of her daily goings on and has been sharing the photos of her own styled looks in the Sass & Bide Loveshady spring 2013 collection. Isn’t that fabulous?
“I’ve grown an audience on all my social media platforms and I work hard to keep them interested. At the end of the day, modeling is advertising and many clients are happy I come with my own built in audience,” Rocha said about her activity. “In the last few years we’ve seen fashion become increasingly accessible to the masses. More and more, people want to be (and expect to be) a part of this world and I’m more than happy to share my perspective with them.”
Apart from the new strategy taken, the brand also brings the newest Sass & Bide Loveshady spring/summer 2013 collection, filled with bold ethnic touches, vibrant prints and colors, cool feathered skirts, striped garments, lots of sequined pieces, crisp white outfits, as well as eclectic accessories and retro sunglasses. You can now shop these voguish garments from the brand’s revamped online store.
Photos courtesy of Sass & Bide