It’s not only the designs that play a great role in making a fashion show successful, but also the way they are presented. Thus, Chloé decided to give a futuristic approach to the way its show was organized at New York Fashion Week by hosting a digital fashion show. So instead of trying to find vacant seats to watch the See by Chloé spring/summer 2013 collection, you could watch the entire show from the comfort of your own home or office.
Not only was the See by Chloé spring/summer 2013 rtw line shown on digitalfashionshows.com, but it was extremely easy, subtle and frill-free with Chloé’s signature playful edge. The designs showcased were simplistic and feminine, colorful and classy and used airy, draped fabrics and languid lines of last season. Silk, mesh and second-skin leather perfectly translated into breathable and ethereal designs, which were mainly monochrome. The color palette included vibrant reds and blues, oranges, mixed with pastel shades, including mint greens and saturated pinks.
Overall, a well-defined Parisian allure came out of the See by Chloé spring/summer 2013 collection. There were oversized, kimono-inspired jackets, billowy trousers, breezy monochrome dresses and leather shorts showcased. Flirty, ladylike and extremely wearable, these Chloé pieces are definitely the dream of many sassy fashionisers!
Photos courtesy of WWD