We love the effortless chic and bohemian style of Julie Sarinana, the creative mind behind the inspiring Sincerely Jules fashion blog, which has given her major recognition in the world of fashion, exciting collaborations with famous brands and 2.3 millions of Instagram followers. Her day-to-day youthful and laidback looks featuring cut off shorts, ripped jeans, flirty tops and sundresses styled with easy flat sandals, espadrilles, biker boots, statement designer bags and sunglasses are beyond perfect both in terms of style and wearability. While copying some of her looks might be difficult for many a follower in terms of the more expensive price tags of her clothing pieces, she gives all of us a brilliant opportunity to borrow a piece of her youthful style by teaming up with H&M. The latest Sincerely Jules for H&M 2015 lookbook comes packed with her iconic boho chic style and a typical ‘70s mood that has been reigning the fashion world for quite a while recently.
H&M is one rapidly evolving high-street retailer that always seeks for creative collaborations, be that teaming up with a world-renowned fashion house for an exclusive collection of breathtaking fashions that literally fly off retail shelves worldwide, or tapping famous supermodels as the brand faces to promote their latest designs. Fashion bloggers can be a powerful means of advertising brands nowadays and the Swedish label knows this well, which is the reason why Julie Sarinana A.K.A. Sincerely Jules is the latest girl to present an H&M lookbook.
It seems like Julie had lots of fun shooting this lookbook with the brand, as she expresses her emotions saying: “Shooting with H&M was like a dream come true. It was so easy and felt so natural.” In the photos she channels her true festival-girl style presenting outfits that can be easily taken to your everyday life. This means pretty rose printed sleeveless jumpsuits that can be the go-to piece for a hot summer day, button-down denim miniskirts with pockets up on the front worn with red crochet tops, slouchy printed pants matched with simple white tops, little white dresses complemented with fringed ankle booties, loose printed shorts and off-the-shoulder tops both in monochrome black and printed options. Of course, we also have ripped denim shorts and suede ones with a lovely lacing detail on the front, and if you want to know which piece Julie loves the most in the collection, it’s the “off-the-shoulder blouse; it’s a pretty print paired with cut off shorts! It reminds me a lot of what I would wear in LA!” Generally, every piece in this lookbook seems to have been especially tailored for Julie and her millions of followers, who stick to her fashion advice of keeping it simple and looking effortless day in and day out.
The best part of the latest H&M summer 2015 collection? You can get all of these fashions at the usual H&M prices, which gives everyone the opportunity to embrace the season’s biggest trend of ‘70s and do it like Julie would do!
Photos courtesy of H&M