The fall of 2011 was really remarkable with the emergence of a completely innovative social network application – Snapchat. This one was a serious competitor for the existing ones and keeps on maintaining its positions on the list of the top popular applications used by the young. The idea of using Snapshat seems to be really funny and relaxing. The target audience being teenagers, Snapchat has gradually captured wider attention, thus gaining momentum day by day. Shortly after its release, more and more people began downloading the app on their smartphones with the intention to see and feel something new and to keep up with their favorite celebrities, models and It girls. The masses were not disappointed. The application does not repeat the previous photo sharing apps, like Instagram. The first and the most important difference from other photo and video sharing apps is that Snapchat does not keep the sent photo or video for longer than 24 hours. You just set a time for each photo you upload on Snapshat, ranging from 1 to 10 seconds and it automatically vanishes from the recipient’s device. Snapchat has real opportunities to become the next successful fashion application of the new generation.
Nowadays more and more celebrities become faithful Snapchat users, among them being Justin Bieber, pop diva Rihanna, famous actor Jared Leto, singer Miley Cyrus, but also successful fashion bloggers and A-list models. After the emergence of high-fashion online retailer Net-a-Porter, the largest social network Facebook, and the famous photo and video sharing app Instagram, it seemed that nothing new could surprise or at least interest the fashion industry. But our predictions were evidently erroneous. Valentino, Michael Kors and Burberry are among the fashion giants that got actually interested in Snapchat. What is so alluring and magnetic about this app you may ask? The app does not provide any tools for editing the photos, neither does it give you any opportunity for online shopping directly from the app. So what is the secret? The secret of Snapchat is in its authenticity, naturalness and spontaneity. It snaps a moment of life, a look, a smile, a movement and it stands very close to real life. This phenomenon can be quite successfully used by fashion brands to snap and share some nice moments behind the scenes. Additionally, through the feature “My Story”, fashion brands get a perfect opportunity to present their fashion show snaps for 24 hours.
Michael Kors, being very popular on Facebook, Instagram, Twitter, Vine and Pinterest, has recently announced its intention to join Snapchat. The brand has always been famous for its availability to the society and Snapchat was a nice replenishment. Snapchat was first used by Michael Kors during its fall 2015 runway show, when the brand fans were given the unique opportunity to see the snaps of the show’s best moments for 24 hours.
Burberry is the next famous user of Snapchat, which has really dazzled us with its innovative approach. The company shared the snaps of their new store-opening event in Los Angeles on Snapschat. From this time forth, Burberry will delight us with regular snaps. And our favorite Valentino can also be followed on Snapchat, if you want to get an exclusive look behind the scenes during their shows, discover the process of creating invitations and learn other tiny details about their show preparations. Let us hope that in the nearest future more and more fashion brands will put down their roots in this cutting-edge social networking applications.
Photo courtesy of The Blonde Salad