Sonia by Sonia Rykiel Resort 2017 Collection

We can all remember how well-cast the Bloom Twins were in Sonia by Sonia Rykiel’s pre-fall 2016 collection. So, for the label’s resort 2017 line we’re not so surprised that the lovely Ukrainian duo has been recast to model the looks. The lookbook was set in the Parisian Studios Ferber, where the musicians were right in their element as they rocked the latest looks.

Sonia by Sonia Rykiel Resort 2017 Collection

Lola Rykiel, granddaughter of Sonia, gave a walkthrough of the new line, and made explicit the Parisian state of mind the Rykiel customer has, but also pointed out that this doesn’t mean the designs need to be trapped within the borders of France. As such, we can see some L.A. design aesthetics leaking through, in the form of denim, tees, knit jumpsuits, and denim. We even get a bit of Seoul when she tosses in some velour sweatshirts stylized with color blocking.

Garments in the Sonia by Sonia Rykiel resort 2017 collection were left to the basics, much as a cruise collection should be, with simple pieces made to elevate and supplement an already successful wardrobe. As such, creative director Julie de Libran kept things casual, and even stayed largely away from feminine attire; most of the garments in this line were rather neutral in that regard.

The colors were diverse, as were the fabrics, so the consumer has a great deal of choice here. The feminine pieces that were created were kept quiet and to a minimum, but when they were present they did make themselves known. That sense of balance is really important when a brand is created preseason collections.

One such feminine piece that was rather striking in this collection was a white, long-sleeved dress with large wording printed around it. With a tied collar and contrast waistband, this piece has just enough elements to make a statement without working as a total standout piece in the collection.

Sonia by Sonia Rykiel Resort 2017 Collection

In fact, there is no piece that can take such a position here, which is rather difficult to accomplish. When there is a new collection, there is generally one or two pieces that stand out from the rest, due to something like embellishments, color, or extravagant silhouette. Here, all of the looks are subdued and inherently wearable, so no piece is left seeming dull.

The wearer doesn’t have to try hard to look good in the clothes, nor do they need to dress it up with anything special; toss on an outfit from the line, and keep styling to a minimum to gain maximum style effect. Keeping things quiet for a day out might just be the best decision you make; what outfit could be better than the one that does all the work for you? Designers at Sonia Rykiel know just how important efficiency is, and it shows in their resort collection.

Sonia by Sonia Rykiel Resort 2017 Collection

Photos courtesy of Sonia Rykiel

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