Thanks to its clean lines and dynamic cuts, Sportmax has always been capable of enhancing the beauty and femininity of a body of every shape, while its fashions are uniquely designed for cosmopolitan and self-confident women. Since 1969, deconstructed tops and flared trench coats have been the house’s signature details, and we may say Sportmax is one of the best lower-priced lines (with high-quality designs) available in the fashion industry. Furthermore, since the mid-Seventies to the end of the Eighties, Sportmax developed a special trendsetter role within the Max Mara Group, opening its doors to all those changes that were occurring within the society (and fashion) in those years. Therefore, while its big sister Max Mara has always had a more elegant appeal, Sportmax has always enjoyed playing with its unconventional free spirit, which is exactly what we see in the latest Sportmax spring/summer 2016 collection.
Due to its dynamic and urban nature, Sportmax’s collections show a strong personality, which above all is a reflection of society. Such changes are expressed in the latest collection through an innovative retro-futuristic theme, which mixes elements from the Sixties with deconstructed elements of a not-so-distant future. Combining these two different eras into various complete looks, Sportmax manages to travel back in time, exploring themes of tension between past and future, consequently giving us a taste of what fashion is going to be in the next few years.
At the same time, for this collection, Sportmax took great inspiration from the sea (like Max Mara and Pucci), taking the point of view of its urban bathers rather than its inhabitants. Not for nothing this collection’s main color is navy blue, here unconventionally combined with yellow and orange, whereas its main purpose is being indeed practical and ready-to-wear. From raincoats to buckle jumpers, every single piece of the line-up is meant to be worn daily, aiming at making you feel comfortable and confident in your own skin thanks to the perky A-line shapes and playful prints.
Graphically speaking, the Sportmax spring 2016 collection has everything you need for your near marine future, and enjoys playing with thin stripe patterns, fishnet prints and oval zip pouches, which directly take inspiration from the early-Sixties American Pop Art movement. From the Pop Art Movement Sportmax has also borrowed recurring elliptical patterns, used to adorn the long see-through white dresses, A-line white dresses and button-down white shirts.
Impeccable designs and tailoring have also been used for mannish button-down shirts as well as for long and fitted maxi dresses, here often revisited as long stretch dungarees. As for its trademarks, namely deconstructed tops and trench-coats, Sportmax has opted for some flared short trench-coats and a few oversized t-shirt dresses, adorned with wide buckles on the front.
Sleek fabrics and asymmetrical cuts have been respectively used for wide-leg trousers, shirts and long dresses, while side slits and wide belts embellish medium-length skirts and short dresses. Sportmax’s triumph of life and colors has this year reached its peak, and may be seen a signal that fashion, like society, is currently going through a process of major (exciting) changes.
Photos courtesy of Vogue