We are in the middle of one of Milan’s most exciting Fashion Weeks ever, as our beloved designers seem to be willing to blow us away with every new collection showcased. Max Mara’s little sister Sportmax followed a similar path too, as it finally took a stand by introducing a mature collection a few hours ago.
Like in the case of Diesel Black Gold, Sportmax also managed to fully distance itself from its sister’s signature modern lines, embracing a completely new kind of ready-to-wear urban-chic style, yet without losing its sports-approved mindset.
After unveiling a few heavily athleisure-inspired spring/summer and fall/winter collections, Sportmax managed to solely focus on urban-chic pieces this time, alternating its beloved athleisure vibes with more office-ready and even delicately feminine proposals. At times, as a way to experiment with fashion, the Sportmax spring/summer 2017 collection managed to blend in both the motifs together, applying athleisure touches to feminine staples in a way we still had to see.
This collection could be thus divided into three main sections, with their proposals being dynamically alternated with one another instead of being featured within separate thematic sections. Therefore, while the first part is all about feminine looks, the second one embraces Sportmax’s signature athleisure patterns, with the third and last one being all about a well-tailored mixture of the previous two.
The Sportmax spring 2017 collection’s conventionally feminine looks mostly feature flared dresses, which inevitably emphasized the waistlines creating sort of hourglass figures. Puffed-up shirts, miniskirts and bolero-inspired jackets gave this part of the collection a more urban-chic allure, with colors such as red, white and blue dominating the scene. Eccentric sequined appliqués are to be found here too, although their outstanding patterns got mix-and-matched with more basic staples.
The collection’s second part features an equally dark-toned palette, as well as a similar emphasis put on the waistlines. Here jumpsuits got alternated with midi, curve-hugging skirts made of a stretchy, cozy-looking material, the squared patterns of which gave the illusion of abnormally elongated silhouettes. Kimono-inspired tunics and dresses helped reinforce the whole athleisure theme even more, as their texturally rich tech materials wrapped up the figures looking neither too tight, nor too loose.
The Sportmax spring/summer 2017 ready-to-wear collection’s third part, which was also the most variegated, could be regarded as a contemporary, urban-approved hybrid, as its pieces could easily transition from day to night, as well as from formal occasions to informal everyday life, depending on the accessories we decide to finish them with.
This third part also introduced us to Sportmax’s most conceptual side, with drop-waist lines being matched with oversized shirts and minimalist tunics. Here the kimono-inspired motifs played a huge role too, along with layered pieces of fabrics and cropped lines.
All in all, the Sportmax spring/summer 2017 lineup is an ode to versatility and wearable pieces, meant to make us feel not only at ease with ourselves, but also drop-dead gorgeous.
Photos courtesy of Vogue