St. Roche Spring 2018: Video Fashion Week

Sue Stemp, the founder and designer of St. Roche, presented a beautiful and feminine line for this upcoming spring. The whole collection has a very laid-back vibe and radiates with simplicity. You will find light fabrics, ruffles, and embroidery. Everything you need for warmer days.

The brand released a fun, vibrant video to promote the Spring 2018 collection. The video was directed by Tom Franco and shows pieces that everyone can wear. Sue tapped a diverse cast of models including children. There are expecting moms and plus size women that are dancing in her designs. The time she spent in Los Angeles, served her very well. For the inspiration, she leaned on a movie that dates back from 1967. The documentary “Uncle Yanco” was filmed on a houseboat in Sausalito. And that’s where the summer vibe comes from.

St. Roche Spring 2018 Video Fashion Week printed blouse cream pants

Stemp’s designs for the upcoming season are sophisticated and fun. She mostly used bright colors and light materials. When it comes to patterns, they were also intricate and suitable for warm weather. Stemp probably dreamed of sunny days and perfect sandy beaches when she created the line. Sue’s designs also feature darker colors with embroidery in vivid hues to achieve a playful balance.

St. Roche Spring 2018 Video Fashion Week navy jumpsuit

A pretty V-neck fuchsia dress is the standout in the collection. Stemp used playful fabric with tiny holes that formed unique patterns. She also added a cut-out right under the bust. This is the perfect dress for both spring and summer that you can wear everywhere.

St. Roche Spring 2018 Video Fashion Week fuchsia dress

Sue previously worked at the luxury fashion houses Alexander McQueen, Daryl K, and Tocca. Her design aesthetic at these fashion houses was different from what she shows for St. Roche. Sue is finally showing her own course of fashion.

Photo Credit: St.Roche

Recent Posts

Elevate Your Winter Denim Game With Ripped Jeans

Jeans are a girl’s best friend. Whenever ladies don’t know what to wear, their favorite denim pieces are here to save them. In winter most of us are sad that we have to give up...

Selena Gomez x Puma En Pointe Collection

Selena Gomez stars in her second campaign for the famous sportswear brand Puma. After becoming their ambassador in September 2017, the singer launched her first official campaign for the Phenom sneaker in November. And now for...

Naomi Campbell & Kate Moss Reunited for Kim Jones’s Last Louis Vuitton Show

It has been a while since a designer convinced the legendary Kate Moss to go back on the runway. Her last official walk was at Louis Vuitton’s Fall 2013 women’s show. Five years later, the...

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...