American fashion retailer Target has just announced an exciting collaboration with fashion’s enfant terrible par excellence, Jean Paul Gaultier, launching an exclusive capsule collection that will hit Target stores in Australia and online on March 11, 2016. The unconventional Jean Paul Gaultier for Target Australia collection will include over 100 products, ranging from womenswear and menswear to lingerie, homeware and children’s clothing.
Gaultier x Target limited edition will celebrate the 57-year-old designer’s iconic quirky style, with price tags ranging from $17.99 to $199.99. We are thus about to get Galutier’s signature looks, such as the Breton-inspired motifs, classic trench coats and more unconventional pieces with a punk rock attitude at some extremely affordable prices. According to Target, the line-up “pays tribute to the American woman –celebrating the forces of style both past and present in American pop culture,” and gives its customers an eclectic range of possibilities.
Regarding this thrilling partnership, Jean Paul Gaultier, declared to be more than enthusiastic about getting involved with the Australian fashion culture, as “every time I’ve been to Australia I’ve been impressed by the laid-back, unstuffy confidence that Australians display with their fashion – it resonates with my design philosophy and has such synergy with my own approach to fashion and style. I have looked for inspiration in many ways but one of the constants is the street and what people are wearing. I believe in fashion that you can wear every day, not just on a catwalk.”
Gaultier x Target could thus be described as a fancy mixture of Target’s philosophy, Gaultier’s sense of style and Australia’s streetwear fashion. Gaultier’s upcoming capsule collection will also be Target Designer Collaboration Program’s third partnership, since the program launched in 2008 with Alexander McQueen being the first participant. Besides its Designer Collaboration Program, Target has a long history of high-low collaborations, which date back to 2003 when Isaac Mizrahi, Liz Claiborne’s creative director, teamed up with Target on its first capsule collection ever, thus paving the way for designers such as Stella McCartney and Dion Lee to unite forces with the American retailer.
The Managing Director of Target Australia, Mr. Stuart Machin, stated to be proud of having the French designer as a part of Target’s Designer Program, as he will fill Australia’s streets with an eclectic haute couture attitude. “The collaboration with Jean Paul Gaultier is another example of our determination to help make quality fashion affordable for every day Australians.”
Gaultier, who became worldwide famous after creating Madonna’s unforgettable cone bra corset, seems to be unstoppable. Recently, he has in fact also teamed up with Japanese retailer Seven and I Holdings, designing a ready-to-wear 50-piece womenswear capsule collection that was officially launched on October 1st (the price tags were affordable, too).
Given the fact that Target Australia’s recent partnership with Dion Lee was a huge success, even despite its controversial advertisement campaign, Gaultier x Target definitively has all the chances to get sold out instantly!
Photo courtesy of Zimbio