Over the past few years, we have fallen head over heels in love with the quirky, hilarious and utterly adorable Taylor Swift, that blonde seductress who managed to woo us first with her love songs, telling us an alternate and modern day Romeo and Juliet tale. Oh how we have enjoyed her silliness, laughed at her antics, wondered at her sanity from time to time and just plain found her to be someone we can look up to. While not every single song of hers is a hit, she really can spin a good tale and with her ability to make friends in the fashion industry, she has truly become something of a role model in more ways than one. And while she certainly has the body and the voice to go along with it, it appears she also has the ability to put on an awesome fashion show, where Swift herself has come up with the designs.
It was over Hong Kong Fashion Week, the three-day runway shows held in Hong Kong, where Taylor Swift appeared of late, giving the not as well-known jaunt a rather bold face and name to show off. While she herself was not there at the show, her pieces certainly were, a newly launched clothing line for the Chinese market, portrayed with such beauty amidst the booths of garment manufacturers. It appears that Swift is massively popular in China and that is a huge market to capitalize on, which the business-savvy singer and designer certainly knows how to take advantage of. Since there have been so many counterfeits on the market, this is a great move to get the real thing out again, pleasing the loyal crowds and really capturing the essence of her fan base in the Eastern regions.
What exactly is the hype all about? Taylor Swift’s fashion collection includes a mix of spring and fall merchandise, from cropped t-shirts to little dresses that hug every curve, slim pants to wear out with the tees, emblazoned with Swift’s name, short frocks with a tie at the waist kind of reminding us of a varsity jacket, and so much more. The models appeared on stage moving about to hit singles by the artist, such as “Bad Blood” and “Blank Space.”
Tmall and JD.com feature the collection and it appears that the success can be called phenomenal, if we can quote the brand’s chief operating officer, Kate Liegey, on it. “We realized that the demand was just incredible for the store business and we decided to do this show,” said Liegey, while also mentioning how the success can be measured by the hundreds of retailers from cities and countries such as Dubai, Uruguay and Mexico who have expressed interest in the collection. “Everybody wants the product line.” Hey, we do too!
Photos courtesy of WWD