The Weeknd And Puma Drop The Second XO Collection

The Weeknd and Puma announced the official release of their second collaboration. The singer, his brand XO and the sportswear company launched the debut line in August. They took the collaboration to a new level with their second drop.

The Weeknd And Puma Drop The Second XO Collection denim jacket jeans

The Weeknd stayed faithful to his pop icon style. All of the items he created are pieces that he would wear in everyday life. The “Deluxe Denim” line is the answer to all of your denim dreams. Every single item is simple but chic. As you can probably guess, it is all about the most versatile fabric– denim.

The Weeknd And Puma Drop The Second XO Collection denim jacket jeans

A standout in the line is the oversized distressed denim jacket, seen both on the female models, and on The Weekend. The frayed jacket featured chic black collars. In the lookbook photos, The Weeknd matched it with a pair of jeans with frayed details. The second drop of the collaboration also includes T-shirts, hoodies, denim kimono, tank tops. Every single item features the Puma XO logo.

The Weeknd And Puma Drop The Second XO Collection denim jacket jeans

As an addition to the “Deluxe Denim” collection, there is also a pair of sneakers. Puma and XO are releasing the upgraded version of “The Parallel” sneakers. This time the boot-sneaker is a striking olive-green color. It matches great with all of the denim products.

The Weeknd And Puma Drop The Second XO Collection olive green sneakers

The Weeknd And Puma Drop The Second XO Collection olive green sneakers

Another big surprise is that their collaboration is expanding into accessories. According to the pictures, fans will be able to purchase a denim hat with the signature XO letters printed on the front. The second addition is a denim bag with black handles and the XO Puma logo.

The Weeknd And Puma Drop The Second XO Collection denim hat

The Weeknd And Puma Drop The Second XO Collection denim bag

The Weeknd is an already proven fashion mogul. He is the perfect example that people can multi-task and knows all the right ways to incorporate fashion in his music. All of his releases are sold out within days. Puma is one of the most popular sportswear brands in the world. The brand managed to tap two of the biggest artists in the moment, Rihanna, and The Weeknd.

The Weeknd And Puma Drop The Second XO Collection denim jacket jeans

The collection is expected to launch on October 26. It will be available online at puma.com. Also, you’ll be able to purchase all of the items in Puma’s stores and other selected retailers.

Photo Credit: Puma

Recent Posts

Elevate Your Winter Denim Game With Ripped Jeans

Jeans are a girl’s best friend. Whenever ladies don’t know what to wear, their favorite denim pieces are here to save them. In winter most of us are sad that we have to give up...

Selena Gomez x Puma En Pointe Collection

Selena Gomez stars in her second campaign for the famous sportswear brand Puma. After becoming their ambassador in September 2017, the singer launched her first official campaign for the Phenom sneaker in November. And now for...

Naomi Campbell & Kate Moss Reunited for Kim Jones’s Last Louis Vuitton Show

It has been a while since a designer convinced the legendary Kate Moss to go back on the runway. Her last official walk was at Louis Vuitton’s Fall 2013 women’s show. Five years later, the...

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...