Tom Ford, never one to conform to the norm, created a boisterous video to showcase his new garments included in the Tom Ford spring/summer 2016 ready-to-wear collection on a virtual runway. Models sassed and danced their way down a runway paved by dancing onlookers, and to the beat of Lady Gaga’s cover of Nile Rodgers’ “I Want Your Love,” no less. But the fashion-dance party didn’t stop there.
“It was a great deal of fun to do,” Ford said in an interview with Vogue, “and I think that the video captures the spirit of the collection in a way that a filmed traditional show would not have.” There is no doubt this addition of media to the runway allowed for Tom Ford to play a lot more than he otherwise could have. With the limitations of space and audience avoided, he was able to create a fully sensual experience for the models, the actors, and the audience of the video.
These theatrics didn’t overshadow the clothes the models wore, however. The clothes were as spunky as the models themselves, and there couldn’t have been a better presentation for the line. Tom Ford didn’t just present clothes, but also a distinct attitude and way of life. These are all feats you can only achieve in minimal amounts on the runway.
From sparkly beaded tops to drop-dead gorgeous eveningwear, and down to the sexy stilettos, the Tom Ford spring 2016 collection is not for the faint of heart. It is for the young, the bold, and anyone who isn’t afraid to take risks for the sake of fashion. In his choice of presentation alone, you can see his own love for taking risks, and the woman he designs for has the same tendencies.
Even Lady Gaga herself made an appearance in the video as a spectator, and of course she didn’t forego the opportunity to show off her dancing skills alongside the rest of the actors. It seemed like it was a music video, featuring Tom Ford’s designs.
The looks themselves match the energy of the video, and really shine as the focal point. The dancing could have easily overshadowed the looks, but the complete opposite happened, as the ruckus in the background created a perfect stage for the garments.
Tom Ford designed a collection for a woman with an all-encompassing life. He showed professional clothes, streetwear, and even clubwear, which was furthered by the music and dancing in the video. If there’s one thing to be said about the Tom Ford girl, however, it’s that her sex appeal is never lost in her clothes. She is able to put on a garment and know that she’s rocking it. She’s able to have fun and not take herself too seriously while knowing when to balance things out with professionalism.
Tom Ford had a groundbreaking display for spring/summer 2016 with his incorporation of technology, proving for yet another season that he is not held down by the laws of fashion gravity. Check out the video below!
Photos courtesy of Tom Ford