When there is a story in fashion, it must be told right away. Looking at Tommy Hilfiger’s “I Do” campaign, I need you to dive into the story, rather than the dresses and accessories. Let’s be honest, everyone likes a good story, even if that story has been out for the whole year! No, we haven’t missed it! It’s just that now the beautiful garments from this story will be available in stores, and every one of you – the romantic shoppers and music fans – can step in and purchase their pieces. It all started when SHE met HIM. Well, maybe it was on the day of the photoshoot, as she, the famous South African model Behati Prinsloo has already given her hand to the Maroon 5 frontman, Adam Levine, but this romance-on-screen works its magic too.
The perfect day starts! The guests are arriving – no less fashionable and cool than the happy couple – the venue is great, there are some blazer buttons untying themselves, and not that we mind it. There is even the perfect soundtrack, not the classic waltz but the rock ‘n’ roll tune to get you and your guests ready for a wedding they’ll all enjoy and tell their kids about. Admit it, you want a rock ‘n’ roll wedding too! And you’d better hurry, as the summer is passing by.
We definitely appreciate Tommy Hilfiger’s choice of a short bridal dress – we all secretly want it, because it looks so chic and comfortable at the same time. So, if you’re the crazy fun-loving music fan that could easily be spotted in this exclusive video (if only you knew about the casting in time), ask your next bridal consultant to offer you a short dress. There are 2 ways it can go; you’ll either love it or hate it. We love the look on Prinsloo, so go ahead and try it for yourself. If that doesn’t work, there are longer options too.
Same goes for the shoes, no high heels and socks at a rock ‘n’ roll wedding. Your dad can wear the snickers and start liking the groom. Place your bet on minimal accessories (the male side seems to like those more) and just dance your shoes off! And even if everyone’s pants go down at the end of the evening, there’s nothing to worry about if their shorts are still up and they are from Tommy Hilfiger. The groom, in contrast with the cool bride, has slightly stayed in the classic trend proving that even a classic jacket can be thrown up like a rock guitar!
Maybe this is just the hopeless romantic speaking in me, but Tommy Hilfiger should go for a real couple next time. I’m more than convinced that Adam Levine would have done the job just as perfectly (and maybe even more, he has the experience). Despite everything, these 28 seconds have been an entire love story with a happy ending, so there is nothing else left to say than… Oh Tommy, of course I DO!
Photos courtesy of Tommy Hilfiger