Top Models for H&M Spring/Summer 2012 Campaign

Our favorite fashion brands have done it all to flood the new season with super-duper trendy pieces and make it easier for us to get into the groove of summer and forget about the cold days. One of such labels is Swedish retailer H&M, which never stops to bring pleasant surprises for us. This time the brand has turned to a whole army of top models to demonstrate its new offerings for the spring/summer season. Natasha Poly, Sasha Pivarova and Isabeli Fontana are some of the great names, who breathe life into those versatile and casual chic goodies showcased in the latest H&M spring/summer 2012 campaign.


When so many style queens gather together for one single photoshoot, it’s impossible not to feel the excitement and great style in the air. Dressed in pocket-friendly, stylish, glamorous and sizzling tops, dresses, pants and trench-coats, Natasha Poly, Sasha Pivarova and Isabeli Fontana are demonstrating the art of nailing down the metallic and high street fashion trends. As the H&M spring/summer 2012 campaign is showing, gold is one of the leading accents in these gorgeous goodies. Next to these party-appropriate looks, we can see a myriad of casual chic and flirty outfits. Think tangerine this season, which plays a leading role in the H&M spring/summer 2012 collection.


H&M certainly knows how to win the hearts of all fashion enthusiasts. This season, prepare to welcome an entire parade of short skirts, cropped skinny pants drenched in the vibrant shade of tangerine. Pair these chic items with nude or creamy-toned tank tops and shirts for the most impressive result. And certainly, we can’t help loving those double-breasted coats, which are just the thing for the windy, rainy days. Available in pink and neutral tones, these cover-ups will let you flaunt your great layering skills. Let these stunning models and the newest H&M collection teach you the recipe of the ultimate success!

Photos courtesy of H&M

Recent Posts

Gigi Hadid x Maybelline Full Collection

Gigi Hadid took the beauty world by storm last week. The young supermodel first teased and then released the Jetsetter palette. The 11-pan palette inspired by Gigi’s in-flight makeup kit sold out in only 90...

Cropped Jeans: The Only Thing You Need To Look Cool This Fall

Throughout the crazy fashion month, we witnessed insanely stylish outfits presented by the street icons. Jeans are one of their favorite clothing pieces. Somehow these ladies manage to make even the simplest outfit Instagram-worthy. The...

Celebrity Approved Ways To Rock A Biker Jacket

If there is a single most versatile piece of clothing, that is the biker jacket. It’s been around for decades, and the moto jacket is still going strong. You will find it as a part...

Erdem X H&M Collection

Last night Erdem and H&M celebrated the official global presentation of their collaboration. For that purpose, they staged a runway show and a party that gathered many fashionistas in one room. The choice of venue...

Street Style Highlights From SS 2018 Tokyo FW

The Amazon Fashion Week started on Monday, October 16. The week takes place in the Japan’s most fashionable city, Tokyo and it will last until October 22. This season the Tokyo Fashion Week welcomed 55...