Lottie Moss is one of the 9 amazing young, fresh-faced models, who star in the Topshop holiday 2016 ad campaign, all the pieces of which are already available for purchase on Topshop.com. The roster for this upcoming collection features quite a few faces that are quickly being recognized. The Topshop holiday 2016 ad campaign roster includes Lottie Moss in her first run with Topshop, Stella Maxwell, Marjan Jonkman, Jing Wen, Kiki Willems, Cami Morrone, Londone Myers, Damaris Goddrie and Caitie Greene.
A lot of the focus is on Lottie, with people hoping that she has the same success with Topshop that her supermodel older sister Kate Moss did. Kate Moss’ run with Topshop produced a seriously respectable 14 incredibly successful collections that she designed in the space of 4 years and another successful collection in 2014.
All of the models are exceptional and some of their backgrounds are very interesting. Londone Myers, for example, has a bright background in medicine with a focus on being an autopsy technician. She was being mentored at Georgetown University when she answered the second scouting call to the fashion world and an exclusive one for Saint Laurent. Since then she has done several other campaigns, including Kanye West’s presentation for Adidas Originals. Now she’s starring with 8 other models in Topshop’s Christmas 2016 ad campaign.
The collection Topshop is producing needs these personalities to boost the coolness of the designs. Topshop is already well loved, but with models that people find interesting or feel a connection to, it really boosts interest and brand loyalty. Models like Damaris Goddrie, Londone Myers and, of course, Lottie Moss have a lot of appeal to consumers and that reflects in sales. Not only dose Topshop have the fashions and the vision, they have the looks of the models, who wear the looks they are selling.
Every trend is represented in this collection as well as every skin tone and every hair type. Inclusion is important and Topshop is killing the game with their efforts.
According to Kate Phelan, the Topshop creative director, “This season is about the individual spirit of a woman – she no longer wants to be part of a tribe, she has her own style.” Her statement goes on to include: “I wanted a family of new faces that have a different type of beauty from one another. I don’t tend to match looks in an obvious way. I like to mix in unexpected elements and use the power of styling to draw out personalities.”
This goal was done very well, as the looks on every model are different and include velvet, lace, layers, prints and colors. Each look is amazing and the holiday collection is sure to do fantastically well.
Photos courtesy of Topshop