What happens when you combine Topshop and a slew of talented young models in denim jeans? The British retailer, which seems to not get enough of this new generation of millennial models-on-the-rise, managed to bring back together the coolest model gang of all (modern) times for its new spring 2016 denim campaign.
Now available for purchase both online and at bricks-and-mortar stores, the Topshop spring 2016 denim collection also greatly varies in wash, fabrics and styles, and will definitely make you feel the urge to go shopping. With its pieces running from £36 to £58 (circa $51 to $83), the collection’s campaign features a new addition, model Steffy Argelich, and the same eight-model squad Topshop employed for its holiday 2015 campaign, namely Bella Hadid (Gigi’s stunning sister, who’s definitely catching up with Gigi in terms of fame), Imaan Hammam, Grace Hartzel, Elle Richards (Keith Richards’ granddaughter), Malaika Firth, Aneta Pajak, Marga Esquivel and Sophia Ahrens.
Topshop’s creative director Kate Phelan, who was in charge of styling the campaign, particularly enjoyed working with the squad back in November, as it appeared clear that not only those eight beauties perfectly embodied Topshop’s true essence, but also Phelan herself had something bigger in mind for both them and the UK-based retailer: “Topshop is renowned for bringing new talent, fashion and experiences to its customers. We have cast a stellar line up to mark the start of the festive season, bringing together a group of girls we love. They’re stylish, socially engaged and fun; they are Topshop.”
Lensed by Giampaolo Sgura in London’s Bermondsey Studios, Topshop’s model squad radiates some clear grunge vibes, sporting nine distinct denim staples, all paired with leather jackets, streetstyle-approved flannels, pavement-hitting booties and total denim looks, flaunting basically all kinds of jeans you will see this upcoming season. From mom jeans to high-waisted skinnies, from classics to loose-fitting boyfriend jeans, from shredded jeans to short denim shorts, the Topshop spring 2016 denim lineup has it all indeed, including a new fancy addition modeled in the 9-image campaign by Gigi’s sister Bella – the Orson style jeans with mid-rise waist and concealed side zip that are basically meant to elongate any figure.
According to a press release, regarding the Topshop spring 2016 denim campaign Kate Phelan declared: “For the Spring Summer 2016 Denim campaign we have looked to this stylish and cool girl group once again, perfectly demonstrating how to inject individual style and mood to your jeans. The campaign highlights the versatility of TOPSHOP’s extensive denim range, proving that there is a perfect fit for every TOPSHOP girl.”
With jeans and t-shirts basically being the bread and butter of any springy wardrobe, we suggest looking at Topshop’s spring 2016 collection to make a sort of fashion investment, as it will be essentially impossible not to find the perfect pair of denim staples that will make any of you feel at ease and stylish at the same time.
Photos courtesy of Topshop