Disclaimer: If you have very strong feelings towards summer and the beach, these photos might cause heavily nostalgic memories. Advisable for people, who are always cold.
We’ve warned you, and if you’re reading on, it means you’re ready for the challenge. The fantastic images you’ll see below are from Tory Burch’s resort 2016 ad campaign. The new 2016 resort collection has been cleverly captured to make all the sun-loving little nerves of yours tweak and twist, and what’s more the pieces are already available for purchase at ToryBurch.com. So pick your favorites, make a list, and let’s go shopping now!
One photo after another, we are taken to the beautiful beach (most probably in the Southwest), where it’s always a vacation. The American designer presents us all the vacation essentials you’ll need this year.
The inspiration for the designs came from… take a guess… the Southwest. The collection includes absolutely charming bikinis, pajama dresses, and some cocktail dresses you can wear out to an elegant party.
As for the accessories, we see leather handbags (aren’t these too hot for the beach though?) and platform sandals that are as noticeable as the outfit itself. But, if you’ve got your dress, you can skip the sandals, because you still look amazing without any heels on.
An interesting nuance we’ve noticed is that Burch mainly chose color blocking techniques and prints. Aren’t colors in trend all by themselves? Seems like not. Instead, you can take the entire attention by showing off these small and sweet prints. And if you’re not a print fan, go with color blocking with a green-maroon-navy combination.
In all designs, you can sort of sense the Southwestern landscapes and the Southern sweetness in general. For many out there, who think this is not enough, or that the print might have come out too awkward (look closer, you might find the pepper in the prints), this might lack some edginess, but that’s the entire charm of the Tory Burch resort 2016 collection. It’s not shouting anything, not splashing colors in all directions, not waving the cleavage on the road at you… it’s just quietly beautiful… and that is always in fashion.
As for the ad message, it’s calling for the Burch woman to relax, lie back and dedicate all the time to herself. You don’t need to be in a tight corset to look desirable and feminine, just follow Burch’s guidelines. It’s comfortable (thanks for the loose fit), romantic, and fashionable.
Although you will be very busy picking shade over sun and the other way around, giving your body the long-expected Southern warmth, you might still want to take a nice book along. For this ad campaign, it’s not about parties, it’s about looking and feeling beautiful.
Photos courtesy of Tory Burch