Apparently Swedish fashion retailer H&M stands out not only for constant brilliant fashion lines, exciting fashion collaborations and budget-friendly offerings, but also for glamorous photoshoots. Surprised? Take a peek at the latest ‘True Colors’ photo spread for H&M Magazine summer 2012 photographed by Camilla Akrans and you’ll get it. Styled by Clare Richardson and featuring gorgeous Carola Remer, the H&M True Colors Magazine summer 2012 shoot is showing us the hottest H&M summer 2012 fashion trends and we must admit they are simply breathtaking. Affordable and simply stunning, the line is bringing mesmerizing style elements that have the warm stamp of neon shades on them.
H&M is one of those high street retailers that shares designers’ love for attention-grabbing chromatic palette. As the name of the shoot hints, it’s all about colors, and more precisely ‘True Colors’. Spotted during numerous runway shows, these shades are sure to appeal to ‘it’ girls, who are self-confident and who want to try innovative, fresh combos. As illustrated in the photos, you can work these tempting hues into your office or party chic ensembles and look irresistible.
For the summer 2012 season, H&M designers have created a parade of head-spinning women suits, pencil skirts and bra tops in punchy hues. As we can see it on Carolina Remer, these outfits aim to define women’s feminine curves at the same time looking dapper and somehow modest. The accessories have also been selected with great care to catch extra attention. The looks are complemented by faddish box clutches and dainty sandals, which simply dazzle.
The H&M Magazine summer 2012 photo spread also shows how fantastic sexy shirts, pencil skirts and cropped blazers can look, when embedded into an office chic or formal outfit. It’s more than vivid that the new season is all about cropped tops. Think pink, radiant yellow or classic black bra tops to emphasize your décolletage and leave a smashing impact.
Besides these amazing outfits, the collection also brings cool cover-ups, like the bomber jacket, the floral printed and white blazer. Actually, you don’t have to be a model to nail down these looks. Simply know your limits and play with different silhouettes, shimmery textures, beautiful colors and details for the best result.
Photos courtesy of H&M