From Egypt Valentino takes us directly to China this time, presenting its super awesome and spectacular Valentino Shanghai collection 2013, which has an array of ideological and specific principles underlying the overall show. The first factor of organizing a fashion show outside Paris is the huge importance of the market of China in the overall revenue of Valentino. Talking about this Stefano Sassi, president and chief executive officer of Valentino, said, “This is quite a major event for us. China is becoming so important for us, and customers are evolving so quickly. I think they deserve a presentation of a collection done greenfield. Not one already presented in Paris. Done specifically to be presented here.”
The second principle of creating this line is the choice of that burning red shade, which appears in a great variety of tones and patterns among the looks, and this in its turn symbolizes the color of China on the one hand, on the other giving some hints about the multi-faceted character of a woman, and the different sides of Valentino’s presented pieces and philosophy, too. “We have not one tone but different tones to show the different attitudes of women”, creative director Maria Grazia Chiuri said about this. “In the past, Valentino only had one vision — a glamorous brand for the red carpet. We want to show you can have red in different attitudes in your personal life but also in daytime in a simple way. We decided to test ourselves in a show that could be a manifesto of our vision of style,” she later added. “Red is like a logo in Valentino, but in our personal vision, we do not have one tone, but different tones to give different attitudes. We believe in trends and fashion, but we wanted to do something that is timeless but to show our personal side of the brand.”
The second creative director of Valentino, Pierpaolo Piccioli in his turn stated, “It is a collection about identity. We want to talk about the identity of our brand and our personal vision about our identity in our manifesto. It is also an identity for women who can be different at the same time. Every woman is not only one way. They can be romantic, the fragile, the dangerous.”
Talking about the color significance, he also mentioned, “It is a red manifesto collection. Because of course red is part of our brand, but it is also part of Chinese culture. It is the color of China in our imagination. It is like China in our dreams — not something you really know, but we were inspired by the idea we had of China.”
Thus, whatever is said about the Valentino Shanghai collection 2013 above is literally imprinted on the garments we encounter in this 87-piece killer line. Here the feminine and chic-accentuating drives of Valentino are miraculously fitted into the numerous shades of classic red, and presented with an attractive array of shapes and designs, found as graphic prints, minimalistically created tee dresses, shiny coats, fringed details, camouflage prints made of red, animal prints, lace techniques, scrupulous embroidery, and even ruffled outlines. In a word, the diversity of shapes thoroughly compensates for the solo-red shades, enabling the designers to create indeed different and still equally creative and breathtaking pieces. Another challenge is gorgeously accepted and overcome by Valentino, and again the results are more than astounding!
Photos courtesy of Valentino