Gucci just went into its best British mode with its resort 2017 ad campaign, featuring British actress Vanessa Redgrave. Captured by iconic fashion photographer Glen Luchford and curated by art director Christopher Simmonds, the Gucci cruise 2017 ad campaign features the 79-year-old legendary British actress posing alongside models of the moment Ellen de Weer, Sophia Friesen, Nika Cole, Dwight Hoogendijk, Hannelore Knuts, Nick Fortna, Conner Rowson and Victor Kusma.
Both the models and Vanessa Redgrave are seen either gardening or relaxing inside the Duke and Duchess of Devonshire’s imposing and romantic residence, Chatsworth House. The campaign takes us to both the gardens and the interior of the residence, giving us a glimpse of what the British countryside really looks like.
News that Vanessa Redgrave was going to front Gucci’s resort 2017 campaign hit the headlines back in July, when the talented actress took over Gucci’s snapchat account and began posting behind-the-scene pictures and videos while filming the actual campaign. Now that we can finally see the final pictures, we can also affirm the outcomes cut the mustard for sure.
Glen Luchford’s cinematic and imaginative style perfectly embodies both Gucci’s resort 2017 collection, and Chatsworth House’s romantic and otherworldly structure, as he harmoniously managed to mix their legacies together creating something purely unique.
The ad campaign features all the pieces we loved about the collection, with richly colored dresses and punk plaid jackets dominating the scene along with gladiator boots and exaggerated platform shoes. Vanessa Redgrave is seen sporting some of the collection’s most British-approved staples, with the floral embroideries popping out on the backdrop of Chatsworth’s astounding scenery.
Chatsworth’s exquisite interiors and gardens serve as the perfect frame for the Gucci resort 2017 line-up, which celebrates the UK in the fanciest way possible. The Union Jack patterns and bulldogs played a huge role in recreating the UK’s most recognizable and iconic symbols throughout the collection, receiving overall good feedback as soon as the runway show was unveiled at Westminster Abbey.
Alessandro Michele’s dedication to the UK is going to be (at least) a three-year long unconditional love, as Gucci has entered into a three-year partnership with Chatsworth to “support cultural activities on the estate,” as a recent press note stated. Should we thus expect more campaigns shot in the luxury residence?
For the printed version of the Gucci cruise 2017 ad campaign, we have to wait up until October 1st, while the short film shot by Luchford is already available on both Gucci.com and at the Italian mansion’s official youtube account.
Photos courtesy of Gucci