Molly Bair for Vera Wang Spring 2016 Campaign

Vera Wang’s dramatic designs are a great way to celebrate the end of the working week… well, almost the end. If you’ve been addicted to Wang’s legendary wedding gowns, read on, because we have a fresh new gown for you. And not even just a gown, we have an entire collection! Vera Wang’s spring/summer 2016 campaign is out and we are about to enjoy it all together. Get ready, because this time it’s not a clothing talk, it’s much more than that.

Molly Bair for Vera Wang Spring 2016 Campaign

The campaign is futuristic in style; we are ready to bet that if you ever got stuck at a 27th-century fashion shoot, you would fall into nostalgia. Whatever our grand-grand-grand… children decide to do, it’s going to be spiced up with elements from Wang’s campaigns, and this one particularly would hit your memory. Despite that, this futuristic style translates Wang’s aesthetics perfectly into our modern world too.

The Vera Wang spring 2016 campaign has been captured by Patrick Demarchelier, who has recently been featured on our website as the visual storyteller for Dior’s SS 2016 ad campaign. He does have a versatile attitude towards his works; no two images are ever similar. Instead, you can see Demarchelier in the classic and elegant images that don’t just present garments, but they tell you the designer’s story in its entirety.

Not convinced? Let’s have a look at Demarchelier’s Vera Wang ads… edgy, graceful, polished… is what comes to mind.

Molly Blair brings all of her daring looks to the show. You might not notice her behind those brutal sunglasses, but the American model seems to rock the campaign with body language and chemistry with the photographer. As for the choice of the model, we would be a little surprised if we saw the results before knowing that Blair is involved. It’s not really her style, we can’t see her signature eyes, and… the gaze.

It’s not only Wang’s vision and Demarchelier’s talent, let’s also give the credit to the team, namely Pascal Dangin for creative directing, Charlotte Stockdale for editing and styling the looks, and finally Piergiorgio Del Moro for casting the beautiful Molly Bair.

Vera Wang’s campaign is one of our favorites; we love absolutely everything about the campaign. We love the black and white contrast; it’s fresh and intriguing. After viewing several colorful ads, this is what pops in your mind when you’re out for shopping, Wang’s black and white.

And that’s one of the most exciting things about this campaign… it’s made to impress you, to amaze, leave a deep imprint on your imagination. Forget the clothes for a moment, you’re not wearing them because of the color, or the sleeves, or the neckline (sometimes we do, but there is more than the cut)… I would invest in that fiery skirt only because of the inspiring campaign we see now, would you?

Photos courtesy of Vera Wang

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