Versace Spring 2017 Ad Campaign Shot In Kentucky

After releasing the innovative Versace pre-fall 2017 collection, Versace decided it was about time to reveal one of its most artistically inspiring ad campaigns ever. Shot by Bruce Weber, the brand new Versace spring 2017 ad campaign took models Edie Campbell and Anna Ewers to Kentucky, where Versace’s spring 2017 proposals were literally set free.

Versace Spring 2017 Ad Campaign In Kentucky

Behind the campaign, which exudes nothing but positive feelings and empowering vibes for sure, lies a deep philosophical meaning, explained by creative director Donatella Versace in a recent press release.

“The campaign encapsulates the freedom and dynamism of summer, the active mood that is at the heart of Versace SS17 for both men and women,” she declared. “This is a collection about the dynamic moment and the freedom of the Versace life,” she concluded only before taking the time to praise iconic photographer Bruce Weber’s works, stating that “there is no one I know who can capture that spirit and energy like Bruce Weber”.

Weber, a longtime friend of Donatella’s and a habitué at Versace’s headquarters (he has been working with the Italian fashion house for almost two decades now), managed to skillfully capture the collection’s visionary essence, equally focusing on the Versace spring 2017 lineup’s most sensual attitudes, as well as on its more casual-chic spirits.

Versace Spring 2017 Ad Campaign In Kentucky

To further embody this concept, each one of his four campaign pictures features one or more horses in the background, with each of them having been chosen according to the main motifs of the pictures. A white horse, for examples, was featured to complement the men’s wear collection ad campaign picture, while a majestic black horse is seen where models of the model Campbell and Ewers sport the collection’s most sensually strong proposals.

Three brown and beige horses recall, on the other hand, the collection’s wildest spirit, translated to clothes thanks to the fresher and more carefree, if not even gypsy-at-heart, staples of the collection.

The picture that charms us most is, however, the one that sees Campbell almost standing on a brown horse, with a long, lightweight raincoat flowing in the wind. With this picture, Weber nailed the whole “iconic ad campaign thing”, as we feel 100% sure this picture will quickly make history.

Actually, we might fairly state Weber’s Versace spring 2017 ad campaign already is historically iconic and all over the place; as soon as it was released on the Internet a few hours ago, everybody began talking about it.

Versace Spring 2017 Ad Campaign In Kentucky

Photos courtesy of Versace

Recent Posts

Watch: The Best Moments From Vogue’s Inaugural Forces of Fashion Conference

The Forces of Fashion is a one-day conference with the best designers in the industry. Marc Jacobs, Stella McCartney, Victoria Beckham and more came in New York City for this fashion conference. These talented designers...

Selfridges x Metallica Capsule By Justin O’Shea

The luxury British store chain Selfridges and Metallica teamed up for an exclusive capsule collection designed by Justin O’Shea. O’Shea is an emerging Australian designer who is also a founder of the high-end streetwear brand...

Celebrities Are Making A Case For Blue Eyeshadow

Celebrities are making a case for blue eyeshadow. This is one of the boldest trends so far. While some prefer to do natural, barely-there looks, there are also ladies who want all the attention. By...

High Shine Shoes For Fall 2017

Boot season is officially upon us, and this season, you need to forget all about your typical black ankle boots (for now) to make room for something much more thrilling. Metallic ankle boots are quickly...

Ruby Rose Fronts Nike’s “Force is Female” Campaign

The Australian model and actress once again stars in a campaign of the sportswear giant Nike. Just recently, Ruby modeled the Nike 2017 Fall Tech Pack campaign. Now, she teamed up with Nike for another...