Versus Versace Spring 2017 Campaign Shot By Gigi Hadid and Featuring Zayn Malik

Gigi Hadid is one of the most beloved names in fashion in recent news. So whenever she sets out on a new endeavor, it’s particularly exciting. This time, it was photography. Hadid went behind the lens to shoot her boyfriend, Zayn Malik, and Adwoa Aboah for the Versus Versace spring 2017 ad campaign.

Versus Versace Spring 2017 Campaign Shot By Gigi Hadid and Featuring Zayn Malik

Donatella Versace told Harper’s Bazaar that she chose Hadid to photograph the shoot as a way of connecting with the people of her generation; with Malik and Aboah, two more hot names in the industry, in front of the lens, the campaign seemed destined for success.

“They are young people who define the mood of their generation with their honesty, energy and their love,” she said.

Wearing leather jackets, edgy tops and denim, Malik and Aboah appeared in a series of shots that consisted mostly of close ups, but some that were from a distance of the two. Hadid relied mainly on the angle in which she took each photo to direct the flow of the campaign. It made for a finished product that looked intentionally amateur (in a good way). It reads almost like a group of friends playing around with a camera in their everyday environment; yet, it is unmistakably a professional job. Hadid definitely had an expert hand and eye when putting it together.

Versus Versace Spring 2017 Campaign Shot By Gigi Hadid and Featuring Zayn Malik

Versus Versace Spring 2017 Campaign Shot By Gigi Hadid and Featuring Zayn Malik

With the Versus Versace spring/summer 2017 campaign photos being basic and laid back, the edgy clothes made everything super cool. The two campaign models were in everyday positions around a small apartment. They sat atop counters, a couch and a stove for a variety of shots. One shot had Aboah leaning and peering over the edge of a balcony.

A chessboard, baseball bat and electric guitar comprised the props for the photoshoot; this is the aspect that can make or break a campaign, but the positioning of these was authentic and believable, making for a casual setup.

According to campaign time stamps, the shoot took place on December 16.

Malik seemed supportive of his girlfriend and her career endeavors in his interview with Harper’s Bazaar. “It was extra special that Gigi shot the campaign,” he said.

Versus Versace Spring 2017 Campaign Shot By Gigi Hadid and Featuring Zayn Malik

This is Malik’s first campaign for Versus, but he will be working closely with the brand for at least the time being. He is working personally with Versace for a capsule collection (of menswear and womenswear) that has a scheduled release in June.

To finish off this campaign, though, Hadid naturally had to jump in for a shot. You can’t expect a model to shoot a campaign without getting in front of the lens for a selfie, at the very least!

The three models crowded around for a funny-face selfie — which still had them all looking totally fabulous. Hadid’s mild surprise, Malik’s high-brow stare and Aboah bringing back duckface will forever be part of the Versus Versace spring 2017 campaign.

Versus Versace Spring 2017 Campaign Shot By Gigi Hadid and Featuring Zayn Malik

Photos courtesy of Versus Versace

Recent Posts

Too Faced x Kandee Johnson Collection Launch Date

The Too Faced Co-founder and creative director Jerrod Blandino and the beauty influencer Kandee Johnson worked on a makeup collection for a while now. Back in January Jerrod gave the first sneak peek of the...

Halo Eyes Makeup Will Change The Way You Highlight

The main goal with the halo eyes makeup technique is to create an illusion of a bright halo on the center of your eyelids. To create the halo you will need a bright, preferably shimmery eyeshadow....

Kate and Pippa Middleton’s Best Sister Moments

The beautiful Kate and Pippa Middleton are among the most popular sister duos in the world. We all got to know Kate, the Duchess of Cambridge when she started dating Prince William. Pippa, on the...

Celebrity Style Guide: How to Master The Monochromatic Trend

You have probably seen many fashion influencers wearing the same color from head to toes. It is called the monochromatic trend and is definitely something you should try. This trend started some time ago, and...

Burt’s Bees Will Launch a Full Range Makeup Line

The brand that offers the best lip balms, lotions, lip oils and face wipes will finally launch a full range makeup line. Burt's Bees' products only rely on natural and healthy ingredients that are good...