Love it or hate it, since the French design collective Vetements presented its debut collection two years ago, for fall 2014, it has been having an explosive and inexorable rise. News that Vetements was ready to conquer the Haute Couture world hit the headlines in 2015, when it was made official that the brand’s founder Demna Gvasalia was appointed Balenciaga’s creative director. It does not, however, end here, as the fashion industry is about to be shaken up once again in less than a few months: Vetements Couture is, in fact, going to take Paris Couture Week by storm with its quirky designs.
The French anti-fashion collective has been invited to show during the Parisian Couture Week this July, for the fall 2016 season. Vetements was selected as an official guest of the Fédération Française de la Couture by the Chambre Syndicale de la Haute Couture on Wednesday, and will soon show off what it has in store for us in its own, unique manner.
That said, we should very likely expect a lot of oversized silhouettes, sporty hoodies and cargo shorts, not to mention the brand’s iconic quotes and slogans printed on round-neck t-shirts (which will apparently quickly become the ultimate must-have staples, just think about the fake DHL tee!) and deconstructed denim. Mixing Comme des Garçons’ references with Margiela’s post-modernism and unconventional takes on fashion, Vetements always manages to create artistic pieces with the aim of focusing on ensembles people would actually wear down the streets.
Vetemets’ focal point is that of concentrating on clothes rather than on fashion, and most of its critics don’t think it would be appropriate for the collective to even think about showcasing its collections at any Fashion Week (other critics complain about the price tags of the creations, which are incredibly high).
Vetements is, however, not the only guest brand to make an appearance at this forthcoming Parisian Couture Week, as its show will be followed by those of J. Mendel, Yuima Nakazato, Francesco Scognamiglio and Iris Van Herpen. It is also extremely interesting to point out that, among the members that have been reappointed by the supervisor board of French’s governing body for the fashion industry, are Guo Pei, Zuhair Murad, Aoudi, Ilja, Julien Fournié, Ralph & Russo, Schiaparelli and Ulyana Sergeenko, as WWD first reported. Is the Parisian Haute Couture trying to tell us something, or is it just getting ready to take a new path in the fashion industry?
The Paris Haute Couture Week for fall 2016 will take place from July 3rd to July 7th in Paris, and we can’t wait for it to begin!
Photo courtesy of Vogue