Since 1988, December 1 has been designated as World AIDS Day. It is dedicated to raising awareness about the pandemic that has swept the world and claimed so many lives over the past years. As one of the eight official global public health campaigns marked by the World Health Organization known as WHO, today we reflect on all the pain and suffering brought about by this disease that claims an estimated 2 million lives a year, over 270,000 of which are that of children.
For 27 years we have been talking about this issue and we will surely continue on until there is some form of cure for AIDS, a pandemic without treatment in the early 21st century. This epidemic has also inspired many an artist, including fashion designers such as Victoria Beckham, who cannot allow the 1st of December to pass without some form of a limited edition item that spreads awareness in style.
A USAIDS Global Goodwill Ambassador, Victoria Beckham has come up with an array of items that are both fashionable and high on the list of awareness-raising products, including a lovely T-shirt that has double ribbons situated on the chest as eyes inside a large heart, an exclusive World AIDS Day design. There are ribbons and keyrings, the former going for about a dollar and a half, while the latter can cost upwards of $248 USD, all available for purchase from the flagship store in London on 36 Dover Street or through the designer’s website: victoriabeckham.com for those who really want to bring fashion statements to their awareness speeches.
The day will come when this terrible disease is eradicated from the world, but until that day, we need to ensure that people stay safe, are aware of the possibilities of contracting it and keep telling their neighbours, leaving no one in the dark about the HIV/AIDS possibility.
Fashion is an interesting instrument as of itself. It has of late become a major way with which individuals can express their thoughts and beliefs, high-end designers turning to the socialization of the fashion world, as well as the political designs on them, because of the high demand for it. It can gain one popularity or turn others against it, but when it comes to awareness about something we all agree is a danger to humanity, it can only be used to score points. We give kudos to those designers like Beckham who are not afraid to speak their minds through the clothing and products they design.
“We have come such a long way in the fight against AIDS. Huge global efforts have created proven results, and more and more people are accessing treatment and prevention services. But we are not there yet. There are still people being left behind due to gender inequalities, stigma and discrimination and lack of resources. I am proud to take a stand, speaking up for change and pushing on towards our common goal of ending AIDS,” states the ambassador and we could not agree more. We are more than proud to stand with her, wearing the Victoria Beckham AIDS awareness T-shirts and the ribbon pins, the key rings in hand, knowing the money has been well spent and going to a good cause.
Photos courtesy of Victoria Beckham