Every single Wildfox Couture collection is a one-of-a-kind charming story about the free-spirited and bold Wildfox girl, who feels absolutely divine in her night outfits, while during the day, she just can’t have enough of those Wildfox pieces. Now, the famous L.A. brand goes back to the time, when three strong-willed girls made a real revolution in the fashion world, and releases a new special “Clueless” collection that pays tribute to Heckerling’s Clueless, the greatest masterpiece of the ‘90s. The new Wildfox Couture spring/summer 2013 campaign perfectly captures the essence of the daring lady of the ‘90s, taking us through the beloved film and making you be the actress in those famous scenes.
Talking about the stunning Wildfox Couture spring/summer 2013 collection, designer Kimberley Gordon describes: “I have always wanted to express something creatively that is more than just fashion, it’s a feeling, a lifestyle, it’s about being a girl. It’s capturing a moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in love with the characters, I didn’t just love the clothes, I loved the girls who wore the clothes – which made me want to wear them even more.”
Shot by Mark Hunter, the Wildfox Couture Clueless spring/summer 2013 campaign perfectly brings out the spirit of the nineties through the fantastic styling, as well as the schoolgirl chic clothing pieces from the brand’s collection. The Wildfox Couture Clueless collection is all about the relaxed teen, who just throws something on in the morning and goes out, feeling beautiful and enjoying the life. Some of the most famous details and phrases seen in the movie, such as ‘As If,’ ‘Totally Bogus,’ and ‘I’d Rather Be Shopping’, appear on the tees, sweatshirts and rompers. Fun watermelon, sunflower and ice cream cone prints also come to bring out the exciting mood of the famous movie.
From Grunge Girl Dresses and Festival Tanks to ‘90s Valley Girl Maxi Dresses, preppy blazers, retro swimsuits, plaid shirts, ripped jeans, over-the-knee socks and cool miniskirts of bright colors and with statement-making details, cuts and prints, the Wildfox Couture Clueless spring/summer 2013 collection shows a myriad of cool, chic and fun style alternatives to be donned throughout the new warm season and not only. It’s time to be unique and differ from the gray crowd by making Wildfox Couture your choice!
Photos courtesy of Wildfox Couture