Yves Saint Laurent Couture Is Again a Thing!

Haute news for fashion addicts! Yves Saint Laurent Couture has been officially confirmed! The French luxury design house is making its comeback for creating couture pieces after thirteen years of break (the last couture line by the house was showcased back in 2002 displaying pieces made by the founder himself). The news was announced yesterday morning by Saint Laurent, releasing gorgeous shots of their newly made campaign highlighting the house’s new couture atelier. The project started almost immediately after the present day creative director of the fashion house Hedi Slimane was appointed in 2012.

Yves Saint Laurent Couture Is Again a Thing!

The building of the new Yves Saint Laurent Couture atelier, which was originally constructed in 1685, is located at 24 Rue de L’Université in Paris’s Left Bank. It is only at about 1.5 mile’s walking distance from the brand’s last couture house, which has turned into as a museum. The building – Hôtel de Sénecterre (official name) – has three couture ateliers: The Salon Couture, where the clients will try on the numbers, The Atelier Flou to function as a place for dressmaking, and the Atellier Tailleur for tailoring and facilitating the new venture. The latter glories in a geometric garden that Hedi has designed, as well as unique exclusive furniture and art pieces from the designer’s and house’s private collections.

It seems like the design house is not planning to come up with a runway show at couture week in Paris in the nearest future. Slimane personally will be making the decision over which of the private clients may make orders (similar to Givenchy) thus making the pieces more exceptional than Couture. Saint Laurent informed the press that the ateliers will be producing handmade pieces for movie stars and musicians being meant for both men and women, the brand’s signature tuxedos or luxury evening dresses, pieces meant for both daytime wear and a night out. The pictures of the campaign have been taken both inside and outside the ateliers coming in black and white colors with the spirit of old Hollywood movies. We are stunned by the staggering beauty shot in the second floor terrace of the building in a dance pose wearing an exquisite long evening gown, or the glittery long evening dress, which is on a model standing in a spacious room by the fortepiano. Each picture has been taken in a totally different part of the house making the highlighted piece more exceptional. The black tuxedo with white shirt and a black bow tie makes us bewitched with that strange androgynous charm. The whole line of the pictures proves that the designer is determined to declare a strong position for the brand’s haute couture branch in the world of fashion industry.

“Hedi determines which of these pieces will carry the atelier’s hand-sewn couture label ‘Yves Saint Laurent,” the brand stated in a press release adding that all orders will be kept by a thorough record in a gold monogram book. Seeing Hedi Slimane take the brand’s re-entry into the couture world so seriously increases our wish to be one of the luckiest ones to get our hands on the Yves Saint Laurent Couture designs.

Yves Saint Laurent Couture

Yves Saint Laurent Couture

Photos courtesy of Yves Saint Laurent

Recent Posts

The 25 Most Iconic Princess Diana Looks

Even 20 years after her death, Princess Diana remains one of the biggest fashion icons in history. The people's favorite Princess had a unique and impeccable style. Her looks still serve as inspiration. She is...

Standout Street Style Looks from SS 2018 MFW

Milan is known as the capital of fashion. Each year we get excited about all the amazing shows we can see during Milan Fashion Week. We are already halfway with the week, and all of...

Prada RTW Spring 2018 Collection at MFW

Miuccia Prada loves making political statements at her fashion shows. Prada is a political activist and supports feminism. The Spring 2018 collection is for all powerful women across the world. Many designers recently decided to...

Moschino RTW Spring 2018 Collection At MFW

Jeremy Scott showed his spring offerings for Moschino yesterday during Milan Fashion Week. The Spring 2018 collection tells a story about biker ballerina. It was the life of a ballerina with every tiny detail included....

Glitter Envy: The Most Glamorous Looks To Flaunt This Fall

Nothing looks more glamorous than a glitter makeup look. Even designers are affected by the glitter obsession. We had a chance to see many dazzling pieces on the runway shows lately. Some brands took the...