Haute news for fashion addicts! Yves Saint Laurent Couture has been officially confirmed! The French luxury design house is making its comeback for creating couture pieces after thirteen years of break (the last couture line by the house was showcased back in 2002 displaying pieces made by the founder himself). The news was announced yesterday morning by Saint Laurent, releasing gorgeous shots of their newly made campaign highlighting the house’s new couture atelier. The project started almost immediately after the present day creative director of the fashion house Hedi Slimane was appointed in 2012.
The building of the new Yves Saint Laurent Couture atelier, which was originally constructed in 1685, is located at 24 Rue de L’Université in Paris’s Left Bank. It is only at about 1.5 mile’s walking distance from the brand’s last couture house, which has turned into as a museum. The building – Hôtel de Sénecterre (official name) – has three couture ateliers: The Salon Couture, where the clients will try on the numbers, The Atelier Flou to function as a place for dressmaking, and the Atellier Tailleur for tailoring and facilitating the new venture. The latter glories in a geometric garden that Hedi has designed, as well as unique exclusive furniture and art pieces from the designer’s and house’s private collections.
It seems like the design house is not planning to come up with a runway show at couture week in Paris in the nearest future. Slimane personally will be making the decision over which of the private clients may make orders (similar to Givenchy) thus making the pieces more exceptional than Couture. Saint Laurent informed the press that the ateliers will be producing handmade pieces for movie stars and musicians being meant for both men and women, the brand’s signature tuxedos or luxury evening dresses, pieces meant for both daytime wear and a night out. The pictures of the campaign have been taken both inside and outside the ateliers coming in black and white colors with the spirit of old Hollywood movies. We are stunned by the staggering beauty shot in the second floor terrace of the building in a dance pose wearing an exquisite long evening gown, or the glittery long evening dress, which is on a model standing in a spacious room by the fortepiano. Each picture has been taken in a totally different part of the house making the highlighted piece more exceptional. The black tuxedo with white shirt and a black bow tie makes us bewitched with that strange androgynous charm. The whole line of the pictures proves that the designer is determined to declare a strong position for the brand’s haute couture branch in the world of fashion industry.
“Hedi determines which of these pieces will carry the atelier’s hand-sewn couture label ‘Yves Saint Laurent,” the brand stated in a press release adding that all orders will be kept by a thorough record in a gold monogram book. Seeing Hedi Slimane take the brand’s re-entry into the couture world so seriously increases our wish to be one of the luckiest ones to get our hands on the Yves Saint Laurent Couture designs.
Photos courtesy of Yves Saint Laurent