Zara Unveils a Dreamy Fall 2016 Ad Campaign

Zara has often treated us to dreamlike, ethereal fashion campaigns with boho-chic influences, which often leave those who enjoy fashion photography speechless. For the Zara fall/winter 2016-2017 collection, the Spanish brand has unveiled its dreamiest ad campaign ever, which features both jaw-dropping backgrounds and some of the most talented models of the moment – Caitie Greene, Frederikke Sofie, Julia Banas, and Damaris Goddrie.

Zara Fall/ Winter 2016-2017 Campaign

Captured by photographer Mario Sorrenti, the Zara fall 2016 fashion campaign features both the collection’s funkiest, more Saturday night-approved proposals and country and boho-chic looks, with sequins and floral patterns juxtaposed with the wild, naturalistic scene. In the open air and at times even at the club, the models have a blast surrounded by autumnal falling leaves, majestic white horses and crystalline rivers, figuratively embodying the upcoming autumnal spirit and what looks like a parallel world full of magic woods.

Styled by Francesca Burns and with hair and makeup done by James Pecis and Aaron de May, for this fall 2016 campaign Zara chose to translate this pure and uncontaminated setting to a more au naturel look, whether the models are dancing or chilling in what looks like a small, custom-made fairy pirogue.

Zara Fall/ Winter 2016-2017 Campaign

Zara Fall/ Winter 2016-2017 Campaign

While those who are depicted dancing show off some of Zara’s (by now) signature pieces – Sixties-inspired sequined frocks, those who are immersing themselves in nature channel the collection’s most sophisticated and delicate proposals inspired by major fall 2016 runway trends, which include pieces hedged into the Victorian style, as well as more urban-inspired looks with Vichy prints and pointed boots.

Warm sweaters, long trench coats and short jackets with fur trimmings will instantly wrap up anyone with a sense of coziness when browsing through the pictures, while the flared tunic dresses and the lace, lingerie-inspired pieces will make fans of the Seventies and/or the Nineties rejoice.

Zara Fall/ Winter 2016-2017 Campaign

Along with its Zara Woman ad campaign, the Spanish retailer has also unveiled the brand new Zara TRF fall/winter 2016-2017 collection, which features its signature and always much-appreciated strong street style attitude. For the forthcoming seasons, Zara TRF focuses on an edgier urban-chic style, which mixes timeless staples such as varsity jackets with more modern, sleek skirts with dramatic front slits. Peplum cuts got then alternated with more conventionally elegant, sharp cuts, used to refine both the single- and double-breasted coats, as well as the cropped billowy trousers.

Hyper-cool, at times even slightly Mod-inspired, the Zara TRF fall 2016 collection features button-down shirts and V-neckline sweaters with contrasting hems, which just basically always look good on anyone. In the campaign, we can clearly spot distinctive Vetements and Balenciaga inspirations, as well as styles influenced by other major fashion designers’ fall collections.

Zara TRF Fall/ Winter 2016-2017 Campaign

As for those who prefer the Nineties to the Sixties, the collection presents some Matrix-inspired long, black coats too, not to mention the gauzy, airy pieces. If you are specifically searching for the perfect ‘kid from the Nineties’ style, we recommend having a look at the shredded jeans and, if you like to dare, the oversized, acid green, faux furry coat is exactly for you! It won’t let you down!

Zara TRF Fall/ Winter 2016-2017 Campaign

Zara TRF Fall/ Winter 2016-2017 Campaign

Photos courtesy of Zara

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