Always Now is the name of the newly unveiled Zara TRF spring/summer 2016 campaign that is as always about the coolest street-style trends of the moment. While Zara’s SS 2016 collection embraces a more mature style with hints of youthful and carefree allure, Zara TRF is all about cool-girl-worthy street looks that also strive to appear more mature and runway-approved. As a result we have an array of versatile and covetable pieces that retail at the same affordable price tags the Spanish brand has gotten us used to.
If you want to quickly learn about the biggest SS 2016 fashion trends, look no further, as Zara’s TRF spring 2016 campaign teaches you the style lessons on creating fashion-forward street-ready looks through a nice pictorial starring Greta Varlese, Ruth Bell, Karly Loyce, Lucan Gillespie and Peyton Knight, who dance and play ping pong in the accompanying video. Bomber jackets? Check! Colorful stripes a la Missoni? Check! Cool patchwork, pins and crochet? Check! Pajama style two-pieces and laid-back shirt-dresses? Check! Socks with sandals? Check! Zara TRF has it all for spring and we love the stylish ways the stylists have put together these looks for the campaign.
It’s no secret that patchwork, crochet pieces and bomber jackets are the new season style essentials for those cool girls striving to make waves in the street and Zara’s new collection offers such essentials in abundance this year, trying to cater to everyone’s style demands and interests. We see a silk khaki bomber jacket styled with stylish pins and worn over a Serenity blue shirt-dress in the campaign images, but also a statement-making metallic silver oversized piece that is sure to never go unnoticed. Wear it over a striped mini dress or a colorful crochet top and both ways you are going to come up with an effortlessly chic outfit that your favorite style icons wear now in the streets.
Although the focus of the campaign is placed on daytime casual looks, we also see a metallic golden dress with a front slit and a pair of metallic mules in Gucci’s style that you can wear to dance the night away during those long summer months partying with friends. The best part about the mule sandals is that you can easily take them from night to day matching with casual outfits composed of denim or crochet as shown in the campaign images.
We know the right way to wear shirts this spring is with shoulder cut-outs and Zara pairs this piece with lovely mini crochet shorts that are sure to create a style frenzy among teenagers soon. Same-style knitted shorts come in different colors in the collection worn with striped sweaters, simple tops and slouchy jackets.
Knitwear and crochet don’t end here, as the campaign also shows a colorful, striped crochet tube dress with spaghetti straps worn over a short-sleeved top, crochet crop tops and striped knitted sweaters matched with equally colorful shorts or pants. And if you want to feel equally comfortable in the streets as at home, go for those pajama pants in navy blue or the black silk over-shirt while keeping your hair and makeup natural to match the overall look!
Photos courtesy of Zara