Zayn Malik To Design a Capsule Collection for Versus Versace

There is a new fashion power couple in the industry, and it sees Zayn Malik and Donatella Versace working together on a new Versus Versace capsule collection. The 23-year-old singer, heartthrob, former member of the One Direction, fashion enthusiast and Gigi Hadid’s boyfriend has, in fact, just been tapped by the Italian designer to co-create women’s and men’s capsule collections that will be available for purchase starting from May of next year (Malik has no former fashion designing education).

Zayn Malik To Design a Capsule Collection for Versus Versace

Part of the Zayn x Versus lineup’s profits will go to charity, and Zayn Malik will also star in two different Versus Versace ad campaigns next year.

“Versus is the rock and roll soul of the Versace family and has always been associated with music,” declared Donatella Versace during an interview after her Versus Versace spring/summer 2017 runway show at London Fashion Week. “Everyone from the Foo Fighters to Lenny Kravitz has played at the shows, and it is all about rebellion. For me, Zayn was the perfect fit.”

During an interview with Vogue, Donatella clarified why she specifically looked for Zayn Malik after that matchmaker runway show, and it was basically all about communication and daring innovations. “Why I want Zayn now: He can make me talk to his followers. I want to listen to the language, I want to learn. I want to know what they think, what they like. This is a new generation, [which] if I do not go through someone like Zayn I will never reach,” she explained.

Donatella Versace’s decision is undeniably a good, strategic move, especially after Anthony Vaccarello’s departure as Versus Versace creative director in April. Malik, who surely has a very distinctive taste and personality, will help lessen the distances between the fashion house and its audience, as well as ferry new potential clients to Versace’s stores.

“Versus is everything that the Versace line is not. It is loud, it is rebellious — I don’t want shoppers buying both from Versus and Versace. The houses have different souls,” Donatella Versace told the New York Times.

Introvert, if not elusive, Zayn Malik still doesn’t want to count his chickens before they hatch at the moment, and has only partially commented on his new appointment as a creative designer.

“I think Versus has always been a very cool brand and is a great brand for me and for people in my generation,” Mr. Malik wrote in an official note. “I’ve always wanted to design clothes and there’s no brand I’d rather design for than Versus. I like to learn about things I’m interested in and I enjoy being around creative people so I think it will be cool. The bonus is that I get to collaborate with Donatella, whom I love and admire. I know we’ll create something amazing,” he synthetically declared.

Photo courtesy of Vogue

Recent Posts

90s Trends To Rock Today

It’s more than obvious that everyone is obsessed with fashion pieces reinvented from previous decades. During 2017 we witnessed the rise of many upgraded past trends. Influences from the '70s, '80s, and '90s dominated in...

Katy Perry x CoverGirl Lip Gloss Collection

Katy Perry is finally expanding her CoverGirl makeup collection. The famous singer is launching 12 new shades of lip glosses, dubbed Katy Kat Lip Glosses. Perry is known for her merry personality, bold makeup, and...

Alexander Wang To Leave New York Fashion Week

Alexander Wang joins the long list of designers that are leaving New York Fashion Week. The designer announced that the Fall 2018 show this February will mark the last time he is showing during the...

Balenciaga Teamed Up With Net-A-Porter & Mr Porter On Exclusive Capsules

Last year was marked by a lot of unexpected but exciting collaborations in the fashion world. A number of high-end brands and retailers decided to team up on exclusive capsules that sold out in minutes. Guided...

Kaia Gerber to design a capsule for Karl Lagerfeld

Just months ago Kaia Gerber was a breakout model dominating the spring/summer 2018 fashion shows during the fashion month. Cindy Crawford's heiress is unstoppable by this point with many campaigns, deals and probably another busy...