There is a new capsule collection on the market, presented by Net-a-Porter and their collaborative designer is the one and only Zimmermann label. The latest fad in collaborations that include an athletic feel to it have been designed for leisure as well, which has officially given rise to the word athleisure, a type of design that has also been adopted for this particular collaboration with the rather popular online retailer of brand names. The athleisure trend truly shows no sign of waning, even showing momentum as it rises within the fashion industry as a viable wardrobe option. Health and fitness have become priority for the millennial population and that is exactly what all these big brands are cashing in on. Ingenious sportswear collaborations were never a thing for the top labels before, but having luxe sportswear on hand has certainly become the new fad, one, which we expect will be lasting quite a while.
A lifestyle wear category has officially been added to stores all around. In Australia though, it is Zimmermann that has taken the reigns and decided Net-a-Porter needs a nice and unique collection that is all its own, designed by a label known for its creativity and with quite the fan base to spur it onwards. Zimmermann has become a household name, particularly when you are in the land down under, and seeing it working with one of the largest online retailers was certainly something we expected would happen sooner rather than later. The second year the two work together, it is nice to see the capsule range include blends of Zimmermann’s sportswear designs combined with more modern ideals and fabrics, the final product very appealing to the mass public.
The Zimmermann for Net-a-Porter 2015 collection has most certainly been designed to be a cross between sports and leisure wear, an intentional combination that is sure to appeal on a larger scale overall. There are 12 pieces in the line-up and the separates include bikinis, single pieces and even A-line skirts with a flirty edge, alongside bomber jackets and a funnel neck court dress. According to the designers, there are some similarities drawn with their fall collection, but the boxing rink has serves as reference and inspiration for the most part. We have to admit, we rather love that black ink splattered white A-line skirt with the elastic, drawstring waist. That may not seem very boxing style, but the vintage look is sweetly attractive and makes for an incredible silhouette.
Zimmermann herself explains that the very essence of the collection is meant to represent the looks found by a girl who raids an old rundown boxing gym, including lace up gloves and a ringside robe. Between the white single piece swimsuit and the scuba fabrics, modern and high tech nylon parachutes, and matte lycra, the whole collection screams durability and athletic fashion to the tee. Since sportswear becomes weekend garments so much of the time, it makes sense for brands like Zimmermann to come up with viable options that look great while still ensuring the same level of relaxed comfortable feeling.