ASOS Gets Us Ready for the Beach Season!

We have spent the better part of the last 2 months living and reliving the Fashion Week moments and fashion trends, embroiled in a world of our own. However, we have not forgotten about all the other brands that are also equally if not more intriguing, such as the lovely ASOS. It is rather exciting to see the new ASOS beach and pool 2015 collection that the company has unveiled, bringing nothing but sun and surf to mind. It is a gorgeous line-up of only the best in fun beach garments, taking its inspirations from coconuts and pina coladas. Bikinis and the smell of summer in air are enough to have us planning our vacations that will definitely take place three to four months from now.

ASOS Summer 2015 Swimwear

ASOS is a British fashion and beauty store that operates online and aims its marketing towards young adults. Selling over 850 different brands as well as its own line of clothing and accessories, ASOS has really managed to soar high. Founded back in June 2000 by Nick Robertson and Quentin Griffiths, the store has over 50,000 branded and unbranded product lines across the board, including womenswear, menswear, footwear, accessories, jewellery and beauty products. It also ships to most countries in the world, number around 240, and has over 21.3 million unique visitors a month. It is interesting to see new businesses thrive thus and we are more than happy to know that ASOS will only keep expanding its operations.

The ASOS beachwear 2015 collection includes a whole lot of bursting bright colors and sleek designs, perfect for any outdoor activity undertaken under the sun. From the strapless to the typical bikini, the bodysuits with the low cut V necklines, everything we see here simply appeals to our sun-starves senses.

Strapless aqua green bikinis with black bands bringing a touch of sexy to the looks make for a rather fun way to enjoy the surf. They are made to stay put no matter the pressure of the water, though we certainly do suggest being careful if you don’t want an accidental nip slip. Otherwise, between the colors and the cut, we positively love this option.

Black bikini sets with multiple straps and a partial halter top design catch our attention with ease as we look at the slightly innocently sexy looks combined with the aesthetically pleasing while still perfectly functional swimming garments which fully encase the most important parts of the body but leave the back bare for the most part and sit low on the hips. The studs and rivets on the pieces, both the top and the bottom, bring a pinch of sensuality into play while also revealing a unique character that utilizes the latest 2015 swimwear trends.

ASOS Summer 2015 Swimwear

Within the ASOS 2015 swimwear collection we find low rise bottoms and twisted bikini tops as well, while those big bug eyed sunglasses grace the faces of the ladies donning ASOS pieces, their feet clad in colorful flat soled sandals that are all about the comfort. Throw on some backpacks for added effect and you have a collection of well-suited collectibles to throw into a single ensemble.

Possibly our very favourite among the latest collection is the banana yellow one piece swimsuit with the plunging neckline that opens up the chest down to the abdomen, the high cut along the tops of the thighs and the simple way in which the garment wraps itself around the woman wearing it. Large circular lenses are the highlight of those fun rimmed sunglasses, while we imagine ourselves floating about on one of those tubes as well. This is possibly the trendiest of looks among the line-up presented for the beach by ASOS.

ASOS Summer 2015 Swimwear

Photos courtesy of ASOS

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