Ever since the news about the H&M and Beyoncé cooperation hit the web, we’ve been holding our breath to see the full campaign and get the chance to wear the same bikini, as the big star does in the photos. After the sun-filled teaser photo, the Swedish retailer finally brings the entire H&M swimwear summer 2013 campaign, featuring hottie Beyoncé Knowles. Shot by Inez van Lamsweerde and Vinoodh Matadin, the summer bikini campaign of our favorite high-street retailer pictures Beyoncé in the Bahamas. She looks drop-dead gorgeous flaunting her post-baby curvaceous body and sexy tan, inspiring millions of H&M and Beyoncé fans to get ready for the hot seaside season.
The new H&M swimwear summer 2013 collection is flooded with opulent colors and prints, sexy shapes and exclusive designs that kind of reflect the signature style of the diva. Actually, as stated, Beyoncé had her “personal input on the pieces seen in the campaign.” The line is designed for daring and self-confident women and girls, who want to show off their flawless silhouettes in attention-grabbing two-piece and one-piece bikinis, accessorized with golden metallic bracelets and a flower tucked in the hair.
Coming right in time for Beyoncé’s Mrs. Carter Show world tour debuted in Belgrade, the print adverts featuring the hot star bear the title “Mrs. Carter in H&M.” The TV commercials will also feature her “Standing On the Sun” single.
While the days are already getting warmer day by day, you have to wait until May 2013 to be able to purchase these super-hot colorful H&M bikinis that have Beyoncé imprinted all over! Meanwhile check out the designs and find your favorites!
Photos courtesy of H&M