Bombshell Adriana Lima has been announced as Calzedonia’s seasonal brand ambassador, and just by looking at the Italian label’s latest summer 2016 swimwear campaign, you’ll realize Calzedonia couldn’t possibly make a better choice. The 34-year-old Brazilian beauty, who has so far ridden the runways for some of the most renowned and glamorous labels in the world, is thus taking in the footsteps of supermodels Sara Sampaio, Cameron Russell and Gisele Bündchen, who remarkably starred in the previous Calzedonia swim lookbooks.
Photographed by Russel James (who worked with the stunning Victoria’s Secret Angel beforehand) in New York, and styled by Elizabeth Sulcer, Lima is seen posing in skimpy bikinis, embroidered trikinis and various colorful proposals that sensually accentuate her figure. To further accentuate her toned figure, in some pictures Lima can be seen channeling a body chain that draping down from her neck cascades down between her bronzed cleavage and torso following her curves. A shimmery tawny-toned eyeshadow highlights both her skin tone and eye color, while her messy hairdo and white nail polish give the entire Calzedonia swimwear 2016 campaign a fancy casual-chic turn that will surely inspire many of us during this upcoming summertime. Of course, each one of this campaign’s picture could be taken as a friendly reminder of why she has never missed a Victoria’s Secret show since 2000.
As for the colorful Calzedonia swimsuit proposals, the young talented model manages to perfectly represent the label’s overall spirit and style, which is that of a woman who during summertime never gives up on fashion or coziness. From the bright white two-piece with Aztec designs to the bold pink sporty bikini with contrasting hems, Lima personifies the many faces of summer, completing each of her looks with minimalistic geometric accessories and necklaces.
Those who particularly enjoy wearing different colors during summertime will be extremely pleased to discover how much emphasis Calzenonia has put on both color-blocking geometrical motifs and colorful, ethnic patterns, adding little touches of colors to most of the white proposals too through the contrasting crochet trimmings. Total-black pieces follow a similar pattern too, inevitably accentuating the contrasting motifs even more.
When not playing with colors, Cazledonia’s summer 2016 swimwear collection celebrates its sexier side by alternating solid-colored fabrics with tactic cut-out geometric patterns, which might not be the best option for those who are trying to get an even suntan, but surely are the right choice when it comes to showing off your figure while wearing an unconventional, one-of-a-kind edgy bikini set. Strapless balconette bras, plunging crochet bras along with string bikini bottoms prove that coziness can indeed be sensual too, while monokinis and gold bangles are the ultimate chic proposals to wear while sun-soaking at the beach.
Lima, who recently gave an interview to Vogue divulging some of her beauty secrets (one of them involved drinking gallons of coconut water) while also inspiring many young girls and boys to just be happy (“happiness is the best beauty trick”, she said), apparently wants to keep on modeling for 6 more years, which I bet is information most of her fans and followers will appreciate.
Photos courtesy of Calzedonia