Gigi Hadid for Seafolly Swimwear 2015 Campaign

Gigi Hadid is the new face of Seafolly, the Australian beachwear company most recognized for its swimwear and as a beach lifestyle brand worldwide. We can find the Seafolly label in major department and swimwear stores around the world as they focus on bringing only the best to you summer holiday and annual beach escapes, in the form of pieces that will allow for a woman to enjoy her vacation while also feeling amazing in the company of friends and family, or even on her own. Life is for living according to the brand and what better way to do that than with a fun and fashion forward range of swim and lifestyle wear. From bikinis to cover-ups and an extensive accessory collection, Seafolly has ensured it covers all the bases while presenting statement prints, contrasting textures and lots of eclectic colors, reflecting on the label’s philosophy.

Gigi Hadid for Seafolly Swimwear 2015 Campaign

Gigi Hadid is a bombshell of a model, who was the perfect choice for the Seafolly swimwear 2015 campaign. With her incredible beach body and her All-American attitude, the 19-year-old has been named the face of multiple brands in 2015 already, including Maybelline. She’s even managed to get in with Guess! While in one shot she’s frolicking through the waves in nothing more than a lovely two-piece that is comprised of a low cut zipper top and matching bottoms, she enjoys herself under sun and surf wearing a zigzag patterned halter bikini in another. The half Palestinian, half Dutch model has been making waves and we are loving every second of it, especially in the Seafolly swimwear 2015 collection.

The latest swimwear campaign has nary a string bikini in sight, instead opting for the graphic and the sporty. We are looking at triangle tops, maillots, rash guards and high neck tanks. We love the shoot in itself because of its lack of super-sexed up images, this time selling the actual pieces instead of the model herself. As much as we love Gigi Hadid, we enjoy imagining those Seafolly pieces on our own bodies even more. Instead of the focus being on the tanning portion of the vacation spent on the beach, this time it is all about enjoying every last second keeping fit, fighting against the waves and running along the shore.

The zigzag pattern on one of the best pieces out of the Seafolly swimwear 2015 collection is entirely too intriguing, lending it a bit of a tribal feel while capitalizing on the black and white contrasting combination. The four bands keeping the bikini bottom together lend to a thicker look while still keeping it sexy. On the other hand, the double band that stretch around the neck are all too lovely as they hold up a halter top in the same black and white zigzag print. We can definitely imagine ourselves enjoying the warm waters in something so lovely, wherein the body is shown off in a tactful manner and worry about missing bikini tops is very low.

Gigi Hadid for Seafolly Swimwear 2015 Campaign

Of course, what is a bikini line without a typical triangle style top, though this time we have no strings in sight and no worries about slipped nipples against the surf. The simple black banded looks are accentuated with zigzag prints in black and white with a splash of prink, aqua and yellow to breathe some life into the whole of the look. Plus, this way it becomes very clear exactly how well-endowed a woman really is.

Photos courtesy of Seafolly

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