H&M Summer 2016 Swimwear Campaign

I would bet my boots that the affection for hot and funny summer is pervasive, well, except for a couple of chionophile cases. Summer days truly scale down all those depressive thoughts, make us ditch the sedentary life, so typical of winter and even stimulate to set newer and newer goals and achieve them easily enough. The explanation is just simple – summer gives us a golden opportunity to be in closer contact with nature up to spending all the livelong day alfresco. After all, any time you feel some fatigue or just a little bit of doldrums, what is easier than packing your things and making a getaway to the beach? It is here that the H&M summer 2016 swimwear campaign comes to galvanize your crazy beach parties in summer.

H&M Summer 2016 Swimwear Campaign

The Swedish fast-fashion crackerjack company embarks on equipping us with as many beach-ready bohemian pieces and accessories as are necessary to spend the whole summertime rollicking along the beaches. The “Forever Summer” campaign, directed by Amir Chamdin and accompanied by the chords of Izzy Bizu’s newly-released cover version of the summer hit “Sweat (Ah La La Long)”, features the famous models Anna Ewers, Andreea Diaconu, Imaan Hammam, Dree Hemingway, Marlon Teixeira, Hamid Onifade, Francisco Lachowski, Ton Heukels and Jordan Barrett having a whale of time together on the beach, swimming, sunbathing, surfing, dancing and doing many other activities, including boastfully demonstrating H&M’s free-spirited pieces.

For the H&M summer 2016 swimwear campaign the brand does not only throw in vibrant one-piece swimsuits and bikinis that are solely functional on the beach, but also a range of casual jersey tees, cotton shorts, calf-length printed dresses and maxi ones, cotton ponchos, camisole tops, braided straw hats, shoppers and belts, long necklaces and tasseled bauble bracelets that are indubitably wearable along the city streets as well.

One-piece swimsuits are quite sensual in their deep plunging V neckline and low-cut back design covered with psychedelic prints. But two-piece bikini samples bring in more versatile styles ranging from lace-trimmed, triangular cups to wide-strapped thick jersey ones to those hyper sensual crisscrossed bandeau tops. Swinging tassels are, of course, calling the tune appearing at the hems of a printed poncho, on the drawstrings of a small bucket bag, hanging as charms on a braided straw shopper or decorating a chunky chain bracelet.

H&M Summer 2016 Swimwear Campaign

H&M Summer 2016 Swimwear Campaign

While meandering through the city avenues in breezy summer evenings, those maxi tiered dresses and printed calf-length kaftans teamed with backless embroidered lace-up flats or crocodile-patterned sandals might make quite casual summer-worthy assemblage worth to try on. But it is definitely the long necklaces or an antique metal double-strand one or the sunglasses with plastic frames and tinted lenses that are surely to extend beyond summer season and work quite successfully with the right pieces in the fall or spring seasons as well.

The “Forever Summer” line is available for purchase from April 28 in stores and online at hm.com in strong propaganda for summerphile ladies to carry summer with them forever and ever.

H&M Summer 2016 Swimwear Campaign

H&M Summer 2016 Swimwear Campaign

Photos courtesy of H&M

Recent Posts

How Much The Royal Wedding Will Cost?

The estimated cost for Meghan Markle's and Prince Harry's wedding will make your eyes pop! Watch the video to find out how much the royals will spend on their big day.

Sultry Celeb Mini Dresses to Steal RN

Celebrities love flaunting mini dresses. They enjoy showing off their toned legs and often choose daring designs that reveal a lot of skin. Check out the hot mini dress selection below and choose which one...

Rihanna Teases Savage x Fenty Lingerie Brand

It seems that queen RiRi is expanding her kingdom. The very talented singer, philanthropist, and entrepreneur is starting a new business. There’s been plenty of rumors that Rihanna already registered a new company as a part of...

Meghan Markle Wore The Most Iconic LBD

Meghan Markle's gorgeous LBD is the versatile piece that both work women and celebs love! See the iconic dress in this video.

The Kardashians To Close All DASH Stores for Good

Kardashians' die-hard fans might be deeply affected by the latest surprising decision of the famous family. The boutique DASH that the Kardashian sisters opened before they were even famous it's officially closing its doors for...