Sometimes going for something simplistic and minimalist is the key to a successful look, be it a party, casual or a beach one. Swedish retailer H&M has taken this path for its new swimwear collection, once again stating that versatility is the best feature in fashion. The recently released H&M swimwear spring/summer 2013 collection shows perfectly polished lines, suite-everyone colors, as well as a few flattering delicately color-blocked and printed options for girls, who love to create discreet, yet wow-worthy looks.
When it comes to on-trend and affordable swimsuits, we always rely on H&M, as the brand has proved it well that low-cost style can be as gorgeous as the high-end designer one, if you certainly do it all in the right way. The newest H&M swimwear 2013 collection certainly does! Featuring cool shapes and shades, the collection targets modern cosmopolitan fashionisers, who know how to look fresh, sexy and beautiful.
Black, ivory and blue are the dominant shades in the H&M swimwear spring/summer 2013 lookbook, but there are also subtle touches of neon and peach. The designs in the collection are purely monochrome, still you’d also fall in love with the palm tree printed styles and the leopard printed options. If you want to look interesting without goring for patterns, the collection has some color-blocked options for you.
Bandeau tops, halternecks and triangle tops are the main styles in the H&M swimwear 2013 lookbook. Giving preference to skin-revealing two-piece bikini styles, the brand doesn’t offer alternatives for those in love with one-piece swimsuits. Still, you are sure to love the simple chic allure and the modesty of the H&M swimwear spring/summer 2013 collection.
Photos courtesy of H&M