Intimissimi Celebrates Femininity in Spring 2016 Campaign

Undisputed star of the year’s most romantic shopping event, lingerie is always a desirable (self-) present to give or receive, as one could easily choose among the many super sexy and delicately chic proposals depending on personal tastes and mood. Italian lingerie brand Intimissimi is always in the front line when it comes to Valentine’s Day, as the special event often coincides with the label’s unveiling of its seasonal SS campaign. For the Intimissimi spring 2016 lingerie campaign, the brand decided to fully celebrate the beauty of femininity through a series of delicate images, where lace, roses and Israeli model Shlomit Malka are the sole protagonists.

Intimissimi Lingerie Spring 2016 Collection

It is a lovely return to the shooting scene from Malka, who already posed for Intimissimi’s spring/summer 2015 campaign and is now one of the label’s top lingerie models (along with previous brand ambassadors Irina Shayk, Barbara Palvin, Bar Refaeli and Ana Beatriz Barros). Photographed by Russell James, who managed to capture Malka’s true colors, the Intimissimi spring 2015 campaign perfectly combines sexiness with sweetness, mixing sultry fabrics such as lace with intricate flowery embroideries and curve-hugging lines, which almost seem to magically caress the body.

To better enhance the figure, Intimissimi also opted for sleek adornments and bodysuits in bright white, which surely are the collection’s key pieces. Other proposals include a wide range of lace culottes (which not only are one of the most comfortable types of panties ever but can also be extremely sexy), bras with (or without) wide straps, balconette and push-up bras and even see-through thongs. The collection’s palette is almost entirely made of bold whites and light pastel blues, but those who are searching for total black classics could always count on Intimissimi’s most mysterious side, which leads the label to often design more conventionally sexy pieces of lingerie in black lace.

Intimissimi Lingerie Spring 2016 Collection

When it comes to the main looks Malka showcases, the young Israeli model sports solid-colored designs and a carefree fresh look, wearing au naturel makeup and tousled waves that remind us of how naturally beautiful she is. Discovered while she was serving as a soldier through her Facebook pictures, Malka managed to begin working for famous labels, such as L’Oreal Paris and Ralph Lauren while still in the army, until Intimissimi made her its brand ambassador. Given the fact that all those models who have been working with the Italian label play a big role in the fashion industry now, we can rightly expect new exciting collaborations and a good career evolvement from Malka, who has already appeared on the covers of International magazines, such as Glamour and Vogue Italy.

Intimissimi Lingerie Spring 2016 Collection

Photos courtesy of Intimissimi

Recent Posts

Gucci Is Headed to Paris for Spring 2019

Paris Fashion Week is by far one of the most-visited fashion events of the year. So it is more than expected for the City of Lights to host numerous trending luxury brands. This fall, Gucci...

The Secrets Behind The A-List Glow

Glowing skin is one of the most talked about topics in the beauty game. A-listers seem to have the best secrets to keep their skin youthful and radiant. Here are their secrets revealed on how...

The Queen Wants Meghan Markle to Take 6 Months of Duchess Lessons

The Queen wants Meghan Markle to really understand her new role, The Duchess of Sussex. Find out every detail we know about the rumored Duchess lessons in this video.

H&M Drops Its First Pride Collection

H&M drops a pride-themed collection for the first time ever. Take a look at the rainbow-inspired collection in this video.

Emily Ratajkowski Flaunts a Daring Thigh-High Slit

The model can't stop, won't stop serving sexy looks. Feast your eyes on her latest revealing ensemble in this video.