La Perla reveals the sensual side in everyone with well-structured impeccable pieces you can get from LaPerla.com. For the La Perla lingerie spring/summer 2017 campaign, the brand hired Liu Wen, Isabeli Fontana and Kendall Jenner to model the influence of Julia Haart, La Perla’s new creative director, and her vision.
The newly integrated details of Julia Haart’s vision for the well-known and truly iconic brand includes macramé detailing, silk fabrics and lace embroidery. American photographer Steven Klein captured the attention in details that the La Perla brand is well known for. The fit is glorious but that is to be expected of any professional ad shoot.
La Perla was created by Ada Masotti in 1954 as she intended to create an atelier of corsetry and she certainly succeeded. Today the brand is well known and celebrated, as an incredible product provided in an incredible presentation box is designed to give you a true feel of luxuriousness with your lingerie.
Why shouldn’t the things closest to you be of the highest quality and order? According to La Perla, they should be, and the new La Perla spring/summer 2017 collection consistently showcases this fact.
Liu Wen models the La Perla Autografo silk long dress, which is a floor-length triumph of a soft and sultry design with thin straps and an embroidered triangle top with an empire waist detail and a well-fitted design. Additionally Liu Wen pulled off the upper thigh-high split and open V-neck-featuring floor-length, long-sleeved dress over a flaming background. The styling was interesting with a lot of play with lights and angles to accentuate everything about the La Perla spring and summer 2017 pieces.
Isabeli Fontana wore the La Perla Autografo triangle bra and thong, which showed off intricate embroidery and a very beautiful red color. The thong is shown again later with the Autografo baby doll slip dress, which is definitely bedroom attire, but a greatly done and highly intricate piece. It appears that the Autografo pieces are going to be so incredibly detailed that they could be definitive favorites all around.
The footwear was not to be ignored either. Though the heels may not have been the typically expected sky-high sets, they did have a respectable height to them and a visible difference in design and style.
Each pair of shoes worked well with the looks they were chosen for but could have easily been swapped out amongst the other pieces without any major catastrophe. This is a great bonus, showing that the pieces, even as intricate as they are, can be paired with shoes likely already in the closet.
The overall La Perla spring/summer 2017 ad campaign is inspiring and that is all we could ask for.
Photos courtesy of La Perla