Oysho Spring/Summer 2014 Campaign

Creativity has no end, especially if it’s used to create new and innovative fashion lines, having super appealing designs, wanna-have looks, and especially fresh interpretations. Super sophisticated and chic garments by Oysho are also included in the list of the most successful ways of using imagination and professionalism for creating absolutely breathtaking garments. One of the latest results of this is the flabbergasting Oysho spring/summer 2014 campaign. This time the gorgeous face presenting the images is bombshell Karlina Caune, who manages to convey the philosophy of the brand and the main drives the pieces are representing just ideally. Being shot thoroughly with black and white images, the effect of the photos has been accentuated even more.

Oysho Spring/Summer 2014 Campaign


The main concentration of the brand’s pieces goes around the delicate and natural fabrics, which are especially well demonstrated with the varieties of the lace patterns we encounter among the pieces, with super huge proportions of guipure techniques, too. They are, in fact, the most noticeable accents of the Oysho spring/summer 2014 collection, widely used on sleeves, hems, and other parts of the garments, too.
The next major part of the garments is the transparency, which is also quite noteworthy in respect of viewing the overall weightless and subtle looks the apparels have. Thus, the Oysho spring/summer 2014 collection starts with an impressive top, which has some relaxed silhouettes, especially with the sleeves, and those typical guipure details on them. This is followed with another option, representing a similarly designed lace-adorned top, resembling a jacket more, and fastened on the waist by a belt. These techniques may also be found with the next looks, made of simple, yet purely chic top and slightly cropped pants having those patterns on them again.

Oysho Spring/Summer 2014 Campaign
Finally, the ultra-feminine and ultra-light piece of the Oysho spring/summer 2014 campaign catches our attention, with the alluring floor-length design, and the aesthetic effect it has due to the overall transparency it comes adorned with. Thus, Oysho once more proves its never changing principle of longing for perfection and never repeating the steps on the way. These all-time new garments are just what you’ve been looking for!

Oysho Spring/Summer 2014 Campaign

Photos courtesy of Oysho

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