Primark Brings Summer With Its 2017 Swimwear Collection

Primark just brought summer to our mind with its summer 2017 swimwear collection, and we couldn’t be more thrilled about the upcoming warmer season!

Primark Summer 2017 Swimwear Collection

Primark’s holiday-ready 2017 swimwear collection is full of must-have essentials to wear all the summer long, from swimsuits to bikinis, kaftans and, of course, even beach accessories. Aside from the fact that it is extremely stylish, its best part is that each staple is extremely affordable, too (the line-up’s price tags range from £2 to £10), which is good news indeed when it comes to summer, and saving money often means more travelling.

Available at all Primark brick-and-mortar stores as well as online, Primark’s summer 2017 beachwear collection takes the best boho vibes from the Seventies to combine them with the best references from the Nineties, treating us to a mixed and matched, revisited style that could make anyone dream about summertime.

Both the colors and the patterns utilized surely help the collection get its summer-inspired peak, as Primark emphasized the bold, rich hues along with the summer-ready motifs, such as watermelons and floral embroideries. The latter, specifically used on see-through crochet patterns, is instead responsible for the collection’s boho-chic allure, which really goes hand in hand, creating an appealing contrast, with Primark’s unconditional love for the Nineties.

Primark Summer 2017 Swimwear Collection

Both decades, however, played an equally huge role together when it comes to the silhouettes, as Primark’s summer 2017 beachwear collection could be regarded as the perfect match between the Seventies’ glamour and the Nineties’ girl power attitude. Such a mixture of different styles is particularly visible through the collection’s beach robe line, as it consists of everything from puffed up kaftans to short shorts and short jumpsuits, too.

As for the bikini and swimsuit line, on the other hand, Primark liked to play it simple with cozy proposals that could help anyone feel at ease even when playing beach volley or just sun-bathing nearby the foreshore.

Primark Summer 2017 Swimwear Collection

Among all the staples, however, there’s one in particular that we bet will make everyone run amok, namely the hot pink one-piece swimsuit with the captivating “mermaid life” statement emblazoned on the front. We already picture many Insta It-girls donning it! Metallic visors, big tote bags with palm and pineapple patterns, along with aviator style sunglasses and even floral headpieces are available throughout the collection as well, and will help anyone channel not only one’s inner mermaid, but also boho-chic inner queen!

Primark Summer 2017 Swimwear Collection

Photos courtesy of Primark

Recent Posts

7 Most Influential Celebrity Makeup Artists

Behind every breath-taking makeup look, we see on the red carpet there is an exceptional makeup artist who can turn anybody into a celebrity. With the expansion of social media and especially Instagram we get...

MAC x Steve J. & Yoni P. Makeup Collection 2017

MAC Cosmetics is back with another must-have makeup collection, realized with Steve J. & Yoni P., after having released multiple new shades of its iconic Lipstick & Lip Pencil duos, and teaming up with some...

Temperley London Bridal Spring 2018 Collection

Putting vintage Fifties and Seventies-inspired vibes together with Art Nouveau references has never been easier thanks to Alice Temperley’s latest Temperley London bridal spring 2018 collection, the 11 pieces of which all exude some of...

Everything You Need to Know About LVMH’s Offer to Take Over Christian Dior

On Tuesday 25th April 2017, the world’s richest luxury conglomerate, LVMH, announced its decision to acquire complete control over Christian Dior. The deal has been brokered over a staggering figure, $13.1 billion to be exact,...

Jenny Packham’s Bridal Spring 2018 Collection Was Inspired by the Designer’s Icons

Get ready to dive into one of the spring 2018 bridal season’s most eccentric collections, Jenny Packham’s! The newest Jenny Packham bridal spring 2018 collection gives, in fact, wedding fashion a new name, with its...