The Pull & Bear summer 2015 swimsuit campaign is pretty awesome in of itself, with Jay Alvarrez and Alexis Ren starring in there, the most famous of couples that work together in different collection photoshoots. They work really well together, both in their love and on the screen, this time around posing in a dreamy landscape that borders on perfection. They are the protagonists in this Pull & Bear campaign and the label could not have chosen a better duo. Standing about on the beaches of Moorea, a volcanic island just northwest of Tahiti in French Polynesia, the lovers show off some incredible looks while having an immense amount of fun. We actually way prefer seeing such images than that of females only frolicking about. This has a more reality-based effect on the senses.
Spanish clothing and accessory retailer Pull & Bear was founded in 1986 and turned its attentions to online retailing alongside brick-and-mortar stores in 2011. It currently has over 870 stores worldwide and focuses on casual clothing for a younger population with an urban style. The prices are also quite accessible to all, while the clothing itself carries a lot of graphics and texts, referencing popular culture. Elegance and sports or leisure garments are its specialty, with a major rebranding having newly occurred but 5 years ago and its reach in the world extending from Armenia to Montenegro, Jordan to Morocco, but never to the North American countries, other than focusing on Mexico. It is an interesting focus for the brand, even if the United States does not get to see it as a competitor for its local urban fashion labels.
Backless halter tops in white with slightly ruffled edges look great with a pair of blue and white bohemian print shorts with fringed edges, hair left naturally cascading down the back and around the shoulders. The exposed abdomen and lack of bra underneath give it that sexy edge, a raw look that is perfect for the beach. Here, it almost appears as if we are watching a scene from The Blue Lagoon film. Striped robe kimonos with slits up the sides are larger and comfy, covering up pretty black bikinis with ties at the back and to the side. Elephant print kimonos are interesting enough, while high waist loose shorts go awesome with simply cami crop tops. Denim on denim looks, combining blue washes with black also make the cut in cropped shirts and miniskirts, while the bikinis themselves are available in some pretty cool coral and pink and blue and white colors, triangular and bandeau style. Criss-cross backs on single piece swimsuits are also complemented with sleeveless lace jackets, while you can opt for the ‘70s style high waist floral pattern bikini sets as well.
The loving couple looked good in all their antics, hot bodies and sculpted abs shown off on the beach and in the jungles. Between the beachwear and the more comfortable summer styles, Pull & bear has a great campaign going and we hope future collections will be presented in the same fun and loving manner.
Photos courtesy of Pull & Bear