It would be strange if the designers did not copy overall idea from one another. It would be hard to ensure every single brand produced every single one of its collections without the influence of a trend that was begun by another label. So it makes sense to see people creating bohemian dresses and gladiator shoes, fringing things up or embellishing them with lace embroidery. What does not make sense is when a fashion line as big as Victoria’s Secret resorts to stealing an idea in full from a company – Triangl – that is much smaller than it is, presenting the pieces as its own. This is exactly why intellectual property rights exist in the world.
At the moment, the Victoria’s Secret brand is under attack from law officers and fans alike for a style of swimsuit that has really been roaring in popularity over the past year, with Triangle having over 2.6 million fans on Instagram. Teenagers on social media have noticed what has happened and have been pointing an accusatory finger at the fashion giant, seething in anger as they realize that the Triangl brand itself was the original creator of the gorgeous neon colored and black outlined pieces. Knowing that a mogul has ripped off an up and coming company like that only adds fuel to the fire that has often burned against Victoria’s Secret as well, for where one has fans, enemies are bound to also exist.
The Triangl company began its operations in 2012 and is a very new company most people did not know about. In a way, this scandal now has given it the right amount of exposé to propel it into the limelight and make the company a well-respected swimwear retailer with bounds of fans for itself. It is from Australia and has already gained quite the following the world over. All of its 12 styles are available on the company’s website for order, while the pieces themselves are unique with the neoprene fabric they come in. It is a soft and thin rubber-like material that is known to be waterproof and thus perfect for swimwear use.
Fans noticed right away that their beloved styles had been taken and repurposed for Victoria’s Secret itself, the brand’s version having lately been heavily advertised on social media. The population itself seems to be torn between the companies now, while many simply find humour in the situation. However, while the originals do look nicer, particularly in the bright pastel blues that take on a summer neon hue, the Victoria’s Secret version is priced much better than its original counterpart, the knockoffs using the signature black piping that makes it very Triangl and selling it for a cheaper price, at $65 USD versus $89 USD. In our product consumed society, it makes sense that the more affordable versions will always sell best, particularly since the material and the quality, along with the looks are all the very same. We wonder how long the pieces will last on the shelves and where this controversy will lead, but in the meantime, we really want to get our hands on a pair. Which will it be?
Photos courtesy of Triangl, Victoria’s Secret